Section 3 Flashcards
Client education
The process by which health professionals and other impart information to clients that will alter their health behaviors and improve the health status of their pet
After hours program
A plan or schedule of activities taking place after the normal business or legal closing time for business
Behavior programs
Veterinary services that revolve about pet Behavior
Hospital tour
The act of walking and existing or potential client through the veterinary practice, highlighting the services available, along with the facilities
Veterinary paraprofessional
A person to whom a particular aspect of a professional task is delegated, but who is not licensed to practice as a fully qualified Veterinary professional
Four p’s of marketing
The four P’s of marketing are the categories that can be controlled in the marketing of a good or service; product, price, place and promotion
Direct marketing
A type of advertising campaign that seeks to elicit an action( such as an order, a visit to the store or website, or a request for further information) from a selected group of consumers and response to a communication from the marketer
Diversity marketing
Promoting new products of service to New Markets
External marketing
Written or verbal communication that is aimed at attracting new clients
Focus Group
A group of clients who are asked to participate in a discussion about a particular topic or issue. The information from the group is used to develop programs, improve service, or solve problems at the practice
Internal marketing
Efforts to increase utilization of services by existing clients, and efforts by the practice to train and motivate staff to work together as a team to better meet the needs of clients
Marketing mix
The marketing mix helps you define the marketing elements for successfully positioning your Market offer. One of the best-known models is the four P’s of marketing, which helps you define your marketing options in terms of product, place, price and promotion.
Meta-tags
Pieces of HTML code that are embedded in a website, but not visible with web browsers
Pay per click (ppc)
Online advertising payment model in which advertisers are charged each time a user clicks a specific link
Public relations
The art of developing reciprocal understanding and Good Will between a business and the public
Search engine optimization (SEO)
The process of affecting the visibility of a website or a web page and a search engines unpaid results- often referred to as” natural”, “organic”, or “earned” results
Target marketing
Identifying select consumers in order to direct marketing efforts specifically towards those consumers
Hypertext markup language (HTML)
The set of markup symbols or codes inserted into a file intended for display on a world wide web browser. The markup tells the web browser how often to display a web Page’s words and images for the user
Indirect marketing
The indirect marketing strategy focuses on channels where there is no direct communication with consumers by companies
Business image
A company’s reputation. The “image” is what the public is supposed to see when the company is mentioned or comes to mind.
Call to action
Persuasive words that urge The reader, Listener or viewer to take a specific action. Most frequently used in marketing. Example: call now!
Analytics
The review of data, typically looking for trends. Helpful in business decisions such as marketing and strategic planning
Compliance
Measure of whether pets actually receive the care that has been recommended by their veterinarians
Advertising
Communication that uses various forms of media to influence of persuade an audience
Demographics
Description of the vital statistics or objective and quantifiable characteristics of a population
Pareto Principle (80/20 rule)
80% of the effects result from 20% of the cause. Example; 80% of your Revenue comes from 20% of your clients. 20% of your inventory accounts for the 80% of the sales revenue. Origin: Italian economist Vilfredo Pareto observed in 1906 that 80% of the land in Italy
Client complaint
An expression of dissatisfaction on a consumer’s behalf to a responsible party
Client correspondence
In general usage, non concurrent, remote communication between a client and a Veterinary professional including letters, email, News Group postings, internet forums and blogs.
Client survey
Customer polling to identify their level of satisfaction with an existing product, and to discover their Express or hidden needs and expectations for new or proposed products and services.
Dietary
A regulated daily food allowance
Grief counseling
It means by which an owner is assisted in coping with the loss of their pet
Point of sale interaction
The location a sales transaction is completed such as the reception counter. Technology is often used to process transactions at the point of sale, such as a credit card terminal
Public Health
The health of the population as a whole, especially as monitored, regulated, and promoted by the state
