Section 2-Design & Market Influence Flashcards
Jock Kinneir and Margaret Calvert
Graphic designers who designed universal road and highway signs which are used throughout the world
Alberto Alessi
Owner of Alessi company, hires designers and artists to design products
Information drawings
📩✂️
Icons- images that represent a function
Can appear as shortcuts in software
Ideograms/pictograms
📞🚻♿️
Can be substituted for writing
Symbols
♻️🔯
Can be found on product info and food packaging, used where an ideogram doesn’t exist
Logo
🍟
Represents a company
Harry Beck
Engineering draftsman who designed the current style of the London Underground map
Robert Sabuda
Famous for designing pop-up books
Wally olins
Field: Corporate identity/branding
Mock up
Made to scale model of a design, used for demonstration, can have colours/images, made with paper/card
Prototype
A more advanced version of a mock up that can function, usually for testing, made with wood/foam/resin
Model
A usually smaller scale representation of a product, in 2D or 3D, to show the product from different angles, can make with clay
Gap in the market
Where we see there is a product that hasn’t been designed that can meet people’s needs
Target Market
Where you market a product to a specific group of people
Presentation drawing
Gives overall idea of a product and what it does, would be given to a client &purchaser
Working drawing
A technical drawing that is usually 2D, does dimensions and size of the product - shown to manufacturers & purchasers
Colour fusion
Dotted colour put together to look like they’re blended
Colour separation
Separates colour from a drawing to produce it in RGB
Hue
Actual colour i.e red, blue
Tone
How light/dark something is
Complementary colours
Colours opposite each other on the colour wheel, they are contrasting and make each other seem more intense when next to each other
Encapsulation
Protecting a product by closing it in a sealed pocket, done with a laminating machine
Signs
Give information or warning
Labels
Explain how to use the product
CAD
Stands for computer aided design, these are computer graphics packages
CAM
Computer aided manufacture. Used to manufacture designs created on CAD
Font
A particular size, weight and style of a typeface
Typeface
A group of fonts together
Serif
Decorative flourish on the end of strokes that make up letters and symbols
Sans Serif
Fonts without serifs
