Section 2-Design & Market Influence

Question 1

Jock Kinneir and Margaret Calvert

Answer 1

Graphic designers who designed universal road and highway signs which are used throughout the world

Question 2

Alberto Alessi

Answer 2

Owner of Alessi company, hires designers and artists to design products

Question 3

Information drawings

📩✂️

Answer 3

Icons- images that represent a function

Can appear as shortcuts in software

Question 4

Ideograms/pictograms

📞🚻♿️

Answer 4

Can be substituted for writing

Question 5

Symbols

♻️🔯

Answer 5

Can be found on product info and food packaging, used where an ideogram doesn’t exist

Question 6

Logo

🍟

Answer 6

Represents a company

Question 7

Harry Beck

Answer 7

Engineering draftsman who designed the current style of the London Underground map

Question 8

Robert Sabuda

Answer 8

Famous for designing pop-up books

Question 9

Wally olins

Answer 9

Field: Corporate identity/branding

Question 10

Mock up

Answer 10

Made to scale model of a design, used for demonstration, can have colours/images, made with paper/card

Question 11

Prototype

Answer 11

A more advanced version of a mock up that can function, usually for testing, made with wood/foam/resin

Question 12

Model

Answer 12

A usually smaller scale representation of a product, in 2D or 3D, to show the product from different angles, can make with clay

Question 13

Gap in the market

Answer 13

Where we see there is a product that hasn’t been designed that can meet people’s needs

Question 14

Target Market

Answer 14

Where you market a product to a specific group of people

Question 15

Presentation drawing

Answer 15

Gives overall idea of a product and what it does, would be given to a client &purchaser

Question 16

Working drawing

Answer 16

A technical drawing that is usually 2D, does dimensions and size of the product - shown to manufacturers & purchasers

Question 17

Colour fusion

Answer 17

Dotted colour put together to look like they’re blended

Question 18

Colour separation

Answer 18

Separates colour from a drawing to produce it in RGB

Question 19

Hue

Answer 19

Actual colour i.e red, blue

Question 20

Tone

Answer 20

How light/dark something is

Question 21

Complementary colours

Answer 21

Colours opposite each other on the colour wheel, they are contrasting and make each other seem more intense when next to each other

Question 22

Encapsulation

Answer 22

Protecting a product by closing it in a sealed pocket, done with a laminating machine

Question 23

Signs

Answer 23

Give information or warning

Question 24

Labels

Answer 24

Explain how to use the product

Question 25

CAD

Answer 25

Stands for computer aided design, these are computer graphics packages

Question 26

CAM

Answer 26

Computer aided manufacture. Used to manufacture designs created on CAD

Question 27

Font

Answer 27

A particular size, weight and style of a typeface

Question 28

Typeface

Answer 28

A group of fonts together

Question 29

Serif

Answer 29

Decorative flourish on the end of strokes that make up letters and symbols

Question 30

Sans Serif

Answer 30

Fonts without serifs