secondary sources of data Flashcards
what is primary data
collected first hand
examples of primary data (2)
structured interviews /participant observation
what is secondary data (2)
collected and put together by others
examples of secondary data (2)
official statistics/mass-media reports
what are opinion polls (3)
useful source of secondary data, type of survey with fixed choice of questions- e.g opinion poll finding s on political issues before general election
what is quantitative secondary data
statstic information
EXamples of quantitative secondary data (“)
official stats: rates of marriage and divorce
what is qualitative secondary data
visual or verbal form
example of qualitative secondary data (14)
newspaper ad magazine articles, TVdocumentaries,diaries,letters,nots,memos,emails,photographs,school inspection reports, college prospectuses , internet websites, novels and autobiographies
advantages of official stats (5)
cheap,
easy to access
broad
one of the few sources of data on a topic
look at trends over time
used with other sources of data to get a fuller pic: e.g official stats on gcses plus classroom obs
disadvantages of official stats (3)
sociologists have little say
cannot check validity
socially constructed- outcome of decisions e.g victims choices on whether or not to report violent incidents