Scoping Techniques Flashcards
What is Quantitative
Pros and cons
countable - stats
+ high level of quantified confidence
+ considered more scientific
- limited explanatory power
- correlation!= cause and effect
What is Qualitative
Pros and cons
qualities of something - textual, explanations
+ Good at explanations
- poor at measuring
- not reproducible
What is interviewing?
Pros and cons
One-to-one or one-to-many conversations to understand the area.
It is qualitative
+ High explanatory power
+ Dynamically adjustable questions
– Time consuming
– Can’t explain how much something happens
What is a focus group?
Pros and cons?
One or more facilitators and many participants
+ same as interviews
+ co-questioning allows you to discover questions
– less intimate setting may lead to more reserved
– Time consuming
What is ethnography?
Pros and cons
Designers go into an environment and observe people to study processes and systems in a situation
It produces detailed reports
+ Incredibly in-depth understandings of a system
- Extremely time-consuming
What is large scale surveys?
Pros and cons
The purpose is to quantify the prevalence of various phenomena. The output is statistical breakdowns.
+ easily understood
+quantifiable
- lack of explanatory power
- need to be designed
