schema theory ROCP Flashcards
what is the schema theory?
mental representations that organize our knowledge, beliefs, and expectations about the world.
1. long-lasting
2. deeply rooted
3. difficult to change
4. derived from previous experiences
5. automatic and non-conscious
types of schemas
- social schemas: about groups of people
- self-schemas: about ourselves
- scripts: of the steps to take at a given moment
- object: of how an object looks like
- titles: of the content of a piece of media
what do schemas do?
- help us make sense of the complex world of information we live in
- save our cognitive energy and make processing new information easier
- lead us to make generalizations about places and people
- stereotypes: affect our ability to comprehend new stereotypes
- affect our cognition and behavior
STUDY ON SCHEMAS IA
Bransford and Johnson 1972
aim: to see how prior knowledge (schema) can influence comprehension and memory
-vague passage
- three conditions
- comprehension rating and recall tasks
- higher results in group 1
- can improve comprehension and memory
- relate new information to existing one
what can schemas lead to?
distorted memories: information consistent with our schemas will be remembered, info that does not will be forgotten or changed
when something is forgotten you will fill in that information with consistent information on your schema
what is confirmation bias?
the tendency to focus on, remember, and believe information consistent with existing beliefs
STUDY ON CONFIRMATION BIAS
Stone et al 2010
aim: to see how stereotypes influence the perception of information
- 51 participants
- 20 minute audio + transcript
- white or black
- natural ability, performance, contributions
- black = natural athletic ability
- white = intelligence + effort
schema theory strengths
- useful for understanding how people categorize information and make differences
- useful for understanding cognitive distortions
- plenty studies support it
schema theory limitations
- the definition of schemas is too broad, making it hard to measure
- titles, scripts, stereotypes and so much more