SBL2 - Promotions and Fundraising Flashcards
1
Q
promotion
A
defined as the overall activity of furthering or advancing business, particularly through increasing sales of its services or products
2
Q
advertising
A
defined as mass communication paid for by the organization
3
Q
types of promos
A
- special days
- coupons
- newsletters
- programs
- brochures
- posters
- billboards
- demonstrations
- media
- print media
- pictures and graphics
- communications
- radio and television
- films and video
- websites
- donors, partnerships, sponsorships
- concessions
4
Q
fundraising strategies
A
quick fix event
employ a professional
develop annual fundraising with professional consultation and community
5
Q
sponsorship letter
A
- short and simple
letterhaed and professional
info: about org, venue, what you’re requesting and what is it going to be used for
4. thank you and acknowledgements
