SBL1 - Public Relations and Marketing

Question 1

public relations

Answer 1

is the management function that guides, protects, develops, cultivates, projects and promotes the vision, philosophy, purose, values, objectives, successes and image of the organization to the various publics

Question 2

public

Answer 2

is a group of individuals drawn together by common interests who are in a specific geographical location, community or area or are characterized by some other common features

Question 3

public opinion

Answer 3

helps determine whether a program is important, satisfies a need, or is making a meaningful contribution to society

Question 4

PR audit

Answer 4

examination of the program, it’s objectives, and results to determine how various constituencies feel about the program and what they know about its accomplishments

Question 5

marketing

Answer 5

process of designing and implementing activities for the promotion and distribution of a product or service to create exchanges that satisfy individual and organizational goals

Question 6

PR principles (8)

Answer 6

1. excellent product
2. based on truth
3. continuous
4. advocate and spokesperson
5. two-way communication
6. all media and communication avenues
7. positive human relations
8. structure the PR and target public group

Question 7

marketing principles (6)

Answer 7

1. customer principle
2. competition principle
3. practice principle
4. cross-functional principles
5. continuous improvement principles
6. stakeholder principle

Question 8

marketing plan outline (8)

Answer 8

1. executive summary
2. introduction
3. situational analysis
4. customer analysis and target market identification
5. goals and objectives
6. strategy and tactics
7. implementation and control
8. summary