Sampling Quantative And Qualitative Research

Question 1

What is sampling

Answer 1

Creating a sample from the business target population, involving those who are relevant in market research to provide insight into the market without extra costs however this demands on how the sample is collected

Question 2

What is quantative data

Answer 2

Market data based off of numbers

Question 3

Where can you find quantative data

Answer 3

Questionares and sales data

Question 4

Benefit to using quantative data

Answer 4

Easy to compare and trends can be identified

Question 5

Drawback to using quantitative data

Answer 5

Only shows what, not why and my lack validity if sample is biased/small

Question 6

What is qualitative data

Answer 6

Market data based on opinions feelings and reasons

Question 7

Where can we find qualitative data

Answer 7

Interviews and focus groups

Question 8

Benefit of using qualitative data

Answer 8

Gains insight into consumer behaviour and thought process and can highlight previous issues

Question 9

Drawback of using qualitative data

Answer 9

Can be expensive and diffuckt to make comparisons