Place

Question 1

What is place

Answer 1

How the product is distributed to the customer,availability, convenience
E.g stores Eccomerce telesales

Question 2

What is multichannel distribution

Answer 2

Where customers can buy the product in several ways e.g in store, online

Question 3

Distribution channels

Answer 3

Manufacturer- wholesaler- retailer- consumer

Manufacturer- retailer- consumer

Manufacturer-consumer

Question 4

Factors influencing methods of distribution

Answer 4

1) degree of coverage, global local markets targeted
2) cost, delivery and retail outlets
3) nature of product, size,use
4) degree of control by manufacturer, may not want retailers making decisions
5) expectations of customers, Impact of technology and expectations