Sampling Flashcards
What is a population?
all individuals that are there (usually too big to test every individual)
What is a sample?
a smaller group chosen from big group
What is generalization?
applying findings from a sample to a large population
Representative Sample
matches characteristics of the population
Non-Representative Sample
biased
Random sample
identify the population and then draw a random sample from it
Nonrandom sample
choosing special individuals/ subject pools
Only university students
Internet research
Animal subjects (same breed, sex etc.)
Simple Random sampling
randomly selecting a number of people
Stratified sample
dividing population into segments (=strata), then selecting a sample of equal size from each segment
Proportionate Sampling
proportions of people in the population are equal to proportions in your sample
Systematic sampling
every Kth element after a random start
Cluster sampling
naturally occurring groups of subjects and randomly selecting certain clusters
• Multistage sampling: selecting individuals from those clusters
What are characteristics of laboratory research?
• Take individuals into laboratory setting
• Control variables
• More ethical
• High internal validity and low external
validity (discussed next week)
What are characteristics of field research?
• In participants natural environment
• Lesser control of confounding variables
• Results can easily be generalized to the real
world
• High external validity and low internal
validity
Things to consider for research setting (ethics, bias, validity?)
• In participants natural environment
• Lesser control of confounding variables
• Results can easily be generalized to the real
world
• High external validity and low internal
validity