Sample Marketing Cluster Exam #1 Flashcards
An employer may be liable for an employee’s tort when the employee’s action occur
within the scope of his/her employment
Which of the following statements is true about express contracts
they are stated orally or in writing
Which of the following is an aspect of channel management that impacts customer service
timeliness
Since most large, industrial goods require installation, the channel of distribution most commonly used by their producers is
product to industrial user
What type of law is violated when a supplier requires intermediaries to enter into tying agreements?
antitrust
Because of their strategic significance in providing place utility, it is usually easier to change price or promotional efforts than to change
distribution channels
Which of the following is a barrier to effective listening
distractions
One of the disadvantages of using nonverbal communication is that it
may not be interpreted accurately
What communication style is most appropriate to use when you are providing a friend with personal advice?
empathetic
Business employees who participate in group discussions should present their ideas and opinions in an
assertive manner
Which of the following are elements that appear in the heading of a memorandum
to, from, date, and subject
Before sending a professional e-mail message to a business associate, a business person should
proofread the message for spelling and grammatical errors
Which of the following is a type of simple written report that usually is distributed to employees within a business
memorandum
Which of the following is a guideline for employees to use in communication with coworkers?
think about what they say before they say it
What might result if a business fails to maintain positive customer/client relations?
decrease in sales
Employees who are unable to respond to questions about the company’s goods or services can affect the customer’s?
image of the business
Which of the following is no longer the determining factor in customer’s buying decisions for many products?
price
Which of the following is one of the deciding factors in determining whether an item is a consumer or industrial good?
who makes the purchase
Businesses are affected by social factors in the external environment because
customer needs are affected by these factors as well
Which of the following provides government protection of business property
patents
What is a method that managers can use to motivate employees?
offering performance-based financial rewards
What is the term for higher levels of output resulting from putting more workers on the job?
increasing returns
Susan’s father receives veteran’s benefits, and her grandmother gets Social Security. Are these payments counted in GDP?
No, these are transfer payments
What is one reason why the overall unemployment rate understates the actual employment situation?
discouraged workers are not included
What tends to occur when a country is experiencing political instability?
its currency loses value
An individual who lives by an established set of personal ethics is said to be
integrity
One of the benefits of negative feedback is that it
lets you know what is expected of you
An example of a governmental change would be a change in
highway speed limits
What should you develop to persuade others to believe what you say?
personal credibility
Why do many businesses develop programs and activities to help reduce employee stress?
to maintain productivity
When reaching a consensus by a formal method, why might a group of members prefer to use questionnaires?
to remain anonymous
Which of the following is a true statement about visions?
they require hard work and determination
What is one of a coach’s most important tasks?
giving feedback
A positive political tactic to use to influence organizational decision making often involves
developing a support base
What form of currency is issued by the federal government?
paper money
The single most important aspect of making a financial plan and setting goals is
getting started now
According to Isaac’s pay stub, his total earnings before deductions are $1,425. His total deductions are $255. What is Isaac’s net income?
$1, 170
Monitoring financial accounts and reading bank statements on a regular basis can help detect activities associated with
identity theft
The promoters of the annual Shakespeare Festival include a statement on the back of the event ticket to the effect that they will not be responsible for harm or injury to the ticket holder. The attendees thereby agree to accept liability for their own possible risks by purchasing the ticket. What action is being taken with the risk?
transferring it
An insufficient cash flow is one of the main causes of
business failure
One of the roles of ethics in finance is to encourage business employees to
make the right decisions
What might result if a business’s merchandising budget called for purchasing more goods than customers wanted?
increased costs
Which of the following workplace-related safety and health issues would most likely be regulated by law:
storage and disposal of chemicals
Businesses can retrieve external marketing data by accessing
web-based information services
When a business collects marketing information from its customers, what should is consider about its consumer-privacy laws?
they vary by jurisdiction
A business introduces a new product to mid-sized cities in the southeastern section of the country. The business monitors the product’s sales to determine if it should introduce the product nationwide. What marketing-research method is the business using?
test marketing
Which of the following is an advantage of secondary research:
It is quick
A company wants to collect information from various sources to determine if it should consider expanding to international markets. What research method should the company use, if it does not want to spend a lot of time or money to obtain the information?
exploratory
A university is considering changes to its business administration degree. To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors. What type of sampling did the university use?
simple
Which of the following statements is true regarding the use of diaries as a marketing-research collection method:
diaries record repetitive behaviors that occur at frequent intervals
Which of the following is a source of primary market research?
focus groups
Which of the following questions is worded appropriately to ensure the researcher obtains valid responses?
Where did you buy your computer equipment and software?
When marketing researchers code the various responses on a questionnaire, they are ___________ to each answer.
assigning a numeric value
A company works with the Red Cross to help with hurricane relief effort. What does does this illustrate?
supporting a cause
Who is responsible for carrying out the tactics to achieve a business’s marketing strategies?
employees
An effective marketing plan usually contains a section that explains the marketing_______
mix
The reason businesses usually obtain information is to apply it so that they can
accomplish a task
By searching the company’s computer records, an employee obtained confidential information about a well-known client, which he/she discussed with a friend. Eventually, the information was leaked to the media, which embarrassed the client and the business. What action could the company have taken to prevent this unethical behavior?
use computer passwords to limit access to certain data
A benefit of using an electronic calendar to prepare schedules is that it allows employees to
manage their time
Holly, Cary, and Rick are working in a project together, even though they are geographically far away from each other. They use the Internet to work on documents together, share files, and communicate quickly and easily. What type of software are Holly, Cary, and Rick using?
groupware
What approach to record keeping is Dahlia’s business using when it hires a data processing center to handle the record keeping for its accounting history?
outsourcing the task
What is an economic factor that businesses might identify as a result of conducting an environmental scan?
unemployment rate
A primary reason for a business to interpret statistical findings is to
aid decision making
One way that the use of technology benefits the operations process is by
computerizing the purchasing function
Henry works in a business’s receiving room. While working, Henry was lifting and setting down heavy boxes when he experienced back and abdominal pain. What type of workplace injury did Henry receive?
strain
Why is it important to build in a safety net, or padding, when identifying resources?
to plan for the unexpected
Which of the following is a technique that a business might use to evaluate the results of a project it completes for a customer:
prepare a satisfaction survey
Which of the following individuals chooses goods for resale, survey consumer trends, and rates past performance of products and vendors:
retail buyer
When implementing purchasing activities, what do businesses often establish in order to select vendors?
criteria
Which of the following is an area at a business that must be maintained on a regular basis
sidewalks
Employees’ creative suggestions often result in changes that increase _______ and reduce expenses
efficiency
One of the advantages of discussing career opportunities with employees in specific fields is that you often obtain information about
job requirements
What information is usually best to discuss in person rather than to provide in an employment application?
salary requirements
Ebony is creating her resume to send to potential employers. Which of the following should Ebony do when describing her work experience?
Briefly describe her previous job responsibilities
A primary reason that employers often consider hiring a person with internship experience is because it implies that the applicant possesses
traits such as initiative and commitment
What might employees read in order to learn about new trends and technology in a specific industry?
trade journal
Price fixing is unethical because it restricts
competition
During periods when employment is high and the nation;s outlook is optimistic, selling prices of products tend to increase. This is an example of selling prices are affected by
economic conditions
Costs and available resources are especially important factors for product/service managers to examine during which phase of product/service management?
new-product development
What is one way businesses use computer technology to obtain information to improve their product/service mix?
tracking visitors to their websites
One reason why the planned obsolescence of certain products often is considered an ethical issue is because of the products’ short life that has an effect on the
natural resources that are needed to produce them
To identify product opportunities, Corrine tries to make connections between two unrelated items, which is an example of
creative thinking
Which of the following statements is true regarding the use of group creative-thinking techniques to facilitate the idea-generation process
group members most often generate new ideas by altering or building upon another idea
Which of the following is most likely to result if workers fail to meet time standards?
reduced number of products available
Which of the following may result when products fail to meet government standards?
Redesign of packaging
When positioning its corporate brand, it is important for a company to evaluate its competitors so it can determine
points of difference
Which of the following are internal factors that affect the way a business uses promotional tools
product and price
When a company’s promotional activities focus on pointing out the difference between its well-established product and competing products, the product is in the ________ stage of its lifecycle
maturity
One advantage of using the Internet for promotional purposes is that
information is available on demand
Alexandria has been using Look-So-Good cosmetics for several years and would not consider changing brands. In fact, Alexandria likes the cosmetics so much that she -has become an advocate for the cosmetic company. She tells everyone about the features and benefits of Look-So-Good products, and encourages them to try the cosmetics. What type of word-of-mouth marketing is Alexandria using?
organic marketing
Which of the following is an example of direct-marketing channel that a business can use to send personalized promotional information to its customers in real time
cell phone
One reason why it is important to coordinate the headline and illustrations in an advertisement is to make the reader
want to read the message
Which of the following are public-relations activities
writing press releases, distributing company newsletters, and sponsoring events
TechnoMedia is attending a regional trade show to introduce its new tablet computer. An effective way for the company to draw traffic to its exhibit booth is to
use interactive displays that allow attendees to try their tablet
One of the first steps a business takes in developing a promotional plan is to
identify the target market
Which of the following is a factor that affects selling policies over which a a business has no control
availability of raw materials
A salesperson says to a customer, “Mr. Michaels, I would not buy from Davenport Electronics. That company buys parts for its products from sweatshops, and the items don’t meet safety codes. Its products usually break within six months.” In many jurisdictions, the salesperson is violating selling regulations related to
business defamation
What is a type of company promotional material that can be used as a source of information for selling?
newspaper advertisements
Reaching closure is the phase is the selling process when salespeople often need to
answer remaining objections
According to Maslow’s Hierarchy of Needs, which of the following needs is satisfied when a person purchases products that meet his/her most basic needs
physiological
