Marketing 2011 Exam

Question 1

An employer maybe liable for an employee’s tort when the employee’s actions occur

Answer 1

within the scope of his/her employment

Question 2

Loggins Forestry and Mill Company sells wood to Henderson Wood Products. Henderson sells the wood to Franklin Construction Company, who uses the wood to build homes and office buildings. What is the channel of distribution for the wood products?

Answer 2

producer to industrial distributor to used

Question 3

One way to provide good customer service is to have sufficient inventory available when the customers

Answer 3

place their orders

Question 4

Computer networking and information sharing among channel members at all levels have increased the levels of collaboration and

Answer 4

transparency

Question 5

A manufacturer that has 65% of the market share is pressuring its wholesalers to sign an agreement stating that they will not sell competing products. In this situation, the agreement is illegal because it

Answer 5

violates antitrust laws

Question 6

In relation to channel management, which of the following actions should the manufacturer take to effectively introduce a new product to the marketplace:

Answer 6

use appropriate promotional techniques to inform channel members

Question 7

One way that a manufacturer can foster positive relationships with its channel members is by

Answer 7

providing training programs

Question 8

When you look for supporting evidence in published materials, you are evaluating the

Answer 8

credibility of the sources

Question 9

What is the most appropriate closing to include in a response to a customer’s e-mail inquiry for product information?

Answer 9

thank you for your interest in XWQ products. Please let me know if you have any additional questions.

Question 10

Your supervisor has asked you to prepare a marketing status report for each company’s six regional offices. The most appropriate way to organize the information is

Answer 10

by site location

Question 11

In which of the following documents is it most appropriate to include an executive summary

Answer 11

complex research report

Question 12

Holding a telephone conference call is an efficient way for multiple employees to communicate at the same time when they

Answer 12

work in different cities

Question 13

Kate’s coworker Jack is meeting with a very important German client tomorrow. Kate has been to Germany several times, and tells Jack that German business people tend to be very formal and serious in business situations. After learning this information, Jack now knows that he should avoid

Answer 13

using humor

Question 14

Which of the following is an example of a brand promise

Answer 14

Henderson Photography… uniquely capturing your special moments is our priority

Question 15

Which of the following is a characteristic of the machine bureaucracy organizational structure:

Answer 15

specialization by work task

Question 16

What step can an organization take that will help it adapt quickly to changes in the marketplace?

Answer 16

develop contingency plans

Question 17

Items most likely to be subject to an excise tax include:

Answer 17

gasoline and cigarettes

Question 18

Which of the following is a circumstance that is most likely to cause interest rates to increase:

Answer 18

tight money supply

Question 19

If one U.S. dollar is equal to $1.01018 Canadian dollar, how much would you pay for a 16-gigabyte iPhone that costs $299 U.S. dollars in Canadian dollars?

Answer 19

$302.05

Question 20

Sean was born and raised Quebec, and his grandparents are from Ireland. Sean’s Irish heritage is his

Answer 20

subculture

Question 21

Which of the following is an example of a potentially unethical action associated with providing business information:

Answer 21

discussing specific product-development processes with external business sources

Question 22

Janet is a busy advertising executive trying to balance her job, family, and social responsibilities. Four days a week, Janet runs on a treadmill for an hour. After workouts, Janet feels relaxed and focused. Janet’s exercise program helps her manage

Answer 22

stress

Question 23

During a staff meeting, the sales managers said, “I want to take a moment to thank Sophie for coordinating the behind-the-scenes efforts that have helped us land the Grisham account. I really appreciate her contribution to the company.” What type of motivation is the sales manager providing Sophie?

Answer 23

performance recognition

Question 24

When you have the ability to communicate appropriately with teachers, work supervisors, and family members at different times, you are demonstrating adaptability in situations related to

Answer 24

personal interactions

Question 25

To build collaborative relationships in the workplace, employees should

Answer 25

be open to new ideas

Question 26

What course of action can a lender take if a debtor’s account is past due?

Answer 26

file a judicial lien

Question 27

Which of the following is an example of a payroll deduction?

Answer 27

health insurance

Question 28

One of the best ways to protect yourself against identity theft is to

Answer 28

monitor your credit and bank accounts continuously

Question 29

Which of the following financial services providers is most likely to provide a small, local coffee shop with business loans, checking and savings accounts, and overdraft protection

Answer 29

Marley and Winston Commercial Bank

Question 30

What should accountants demonstrate when collecting accounting information and preparing financial documents?

Answer 30

professional integrity

Question 31

A financial planner advises a client to make a high-risk investment. This is an unethical action if the

Answer 31

financial planner’s primary motive is to earn a large commission

Question 32

Why do human-resource managers often post job openings on websites such as Monster.com and CareerBuilder.com?

Answer 32

to recruit employees

Question 33

By continuously monitoring internal marketing information, a business is often able to

Answer 33

identify problems

Question 34

Which of the following is an example of an unethical practice related to obtaining marketing information about a competitor:

Answer 34

An OQR business associate poses as a security guard at the PRW Corporation’s headquarters to obtain information about the corporations’s business activities

Question 35

A primary advantage of using internal databases to store marketing information is the ability to

Answer 35

sort and classify different types of customer information quickly

Question 36

For legal purposes, a business that collects marketing information from its online customers should

Answer 36

post its privacy policies on its website

Question 37

Mara, a marketing researcher, watches customers as they shop for products and writes down her impressions of the customers’ behaviors. Mara is gathering __________ data by ___________.

Answer 37

primary, observing

Question 38

A business conducts marketing research when it needs to solve a problem or when it wants to

Answer 38

identify a new market opportunity

Question 39

What type of research would a business conduct if it wanted to identify potential issues or opportunities?

Answer 39

exploratory

Question 40

THE SBU Company developed a survey in which respondents are provided the same number of favorable and unfavorable rating options. This is an example of survey using a ___________ scale.

Answer 40

balanced

Question 41

The purpose of asking the participants of a research study to maintain product diaries is to obtain marketing research about consumers’

Answer 41

purchasing habits

Question 42

What type of marketing data can a business obtain by reviewing its inventory reports and customers’ invoices?

Answer 42

Customers’ product preferences

Question 43

To obtain reliable, valid marketing-research data when conducting personal interviews, researchers must make sure that the interviewers are

Answer 43

open, friendly, and nonjudgmental

Question 44

Survey respondents indicated that they buy potato chips at the supermarket between three and five times per month. This is an example of

Answer 44

range