Marketing 2011 Exam Flashcards
An employer maybe liable for an employee’s tort when the employee’s actions occur
within the scope of his/her employment
Loggins Forestry and Mill Company sells wood to Henderson Wood Products. Henderson sells the wood to Franklin Construction Company, who uses the wood to build homes and office buildings. What is the channel of distribution for the wood products?
producer to industrial distributor to used
One way to provide good customer service is to have sufficient inventory available when the customers
place their orders
Computer networking and information sharing among channel members at all levels have increased the levels of collaboration and
transparency
A manufacturer that has 65% of the market share is pressuring its wholesalers to sign an agreement stating that they will not sell competing products. In this situation, the agreement is illegal because it
violates antitrust laws
In relation to channel management, which of the following actions should the manufacturer take to effectively introduce a new product to the marketplace:
use appropriate promotional techniques to inform channel members
One way that a manufacturer can foster positive relationships with its channel members is by
providing training programs
When you look for supporting evidence in published materials, you are evaluating the
credibility of the sources
What is the most appropriate closing to include in a response to a customer’s e-mail inquiry for product information?
thank you for your interest in XWQ products. Please let me know if you have any additional questions.
Your supervisor has asked you to prepare a marketing status report for each company’s six regional offices. The most appropriate way to organize the information is
by site location
In which of the following documents is it most appropriate to include an executive summary
complex research report
Holding a telephone conference call is an efficient way for multiple employees to communicate at the same time when they
work in different cities
Kate’s coworker Jack is meeting with a very important German client tomorrow. Kate has been to Germany several times, and tells Jack that German business people tend to be very formal and serious in business situations. After learning this information, Jack now knows that he should avoid
using humor
Which of the following is an example of a brand promise
Henderson Photography… uniquely capturing your special moments is our priority
Which of the following is a characteristic of the machine bureaucracy organizational structure:
specialization by work task
What step can an organization take that will help it adapt quickly to changes in the marketplace?
develop contingency plans
Items most likely to be subject to an excise tax include:
gasoline and cigarettes
Which of the following is a circumstance that is most likely to cause interest rates to increase:
tight money supply
If one U.S. dollar is equal to $1.01018 Canadian dollar, how much would you pay for a 16-gigabyte iPhone that costs $299 U.S. dollars in Canadian dollars?
$302.05
Sean was born and raised Quebec, and his grandparents are from Ireland. Sean’s Irish heritage is his
subculture
Which of the following is an example of a potentially unethical action associated with providing business information:
discussing specific product-development processes with external business sources
Janet is a busy advertising executive trying to balance her job, family, and social responsibilities. Four days a week, Janet runs on a treadmill for an hour. After workouts, Janet feels relaxed and focused. Janet’s exercise program helps her manage
stress
During a staff meeting, the sales managers said, “I want to take a moment to thank Sophie for coordinating the behind-the-scenes efforts that have helped us land the Grisham account. I really appreciate her contribution to the company.” What type of motivation is the sales manager providing Sophie?
performance recognition
When you have the ability to communicate appropriately with teachers, work supervisors, and family members at different times, you are demonstrating adaptability in situations related to
personal interactions
To build collaborative relationships in the workplace, employees should
be open to new ideas
What course of action can a lender take if a debtor’s account is past due?
file a judicial lien
Which of the following is an example of a payroll deduction?
health insurance
One of the best ways to protect yourself against identity theft is to
monitor your credit and bank accounts continuously
Which of the following financial services providers is most likely to provide a small, local coffee shop with business loans, checking and savings accounts, and overdraft protection
Marley and Winston Commercial Bank
What should accountants demonstrate when collecting accounting information and preparing financial documents?
professional integrity
A financial planner advises a client to make a high-risk investment. This is an unethical action if the
financial planner’s primary motive is to earn a large commission
Why do human-resource managers often post job openings on websites such as Monster.com and CareerBuilder.com?
to recruit employees
By continuously monitoring internal marketing information, a business is often able to
identify problems
Which of the following is an example of an unethical practice related to obtaining marketing information about a competitor:
An OQR business associate poses as a security guard at the PRW Corporation’s headquarters to obtain information about the corporations’s business activities
A primary advantage of using internal databases to store marketing information is the ability to
sort and classify different types of customer information quickly
For legal purposes, a business that collects marketing information from its online customers should
post its privacy policies on its website
Mara, a marketing researcher, watches customers as they shop for products and writes down her impressions of the customers’ behaviors. Mara is gathering __________ data by ___________.
primary, observing
A business conducts marketing research when it needs to solve a problem or when it wants to
identify a new market opportunity
What type of research would a business conduct if it wanted to identify potential issues or opportunities?
exploratory
THE SBU Company developed a survey in which respondents are provided the same number of favorable and unfavorable rating options. This is an example of survey using a ___________ scale.
balanced
The purpose of asking the participants of a research study to maintain product diaries is to obtain marketing research about consumers’
purchasing habits
What type of marketing data can a business obtain by reviewing its inventory reports and customers’ invoices?
Customers’ product preferences
To obtain reliable, valid marketing-research data when conducting personal interviews, researchers must make sure that the interviewers are
open, friendly, and nonjudgmental
Survey respondents indicated that they buy potato chips at the supermarket between three and five times per month. This is an example of
range