Marketing 2010 Exam

Question 1

A jurisdiction’s judicial system strives to treat all parties fairly by

Answer 1

following legal procedure

Question 2

Is is often for a business to use an exclusive distribution pattern when it

Answer 2

needs to maintain tight control over a product

Question 3

Sasha has just received a fax order from a customer. The customer has requested six each of a certain product, but has not indicated the desired color. What can Sasha do to make sure that the customer receives the desired product?

Answer 3

contact the customer and ask him/her what color s/he wants

Question 4

The primary advantage to businesses using electronic data interchange (EDI) systems in the channel management functions is that the systems

Answer 4

streamline communication between buyers and sellers

Question 5

Slotting allowances are an ethical issue that businesses must consider because these types of fees can

Answer 5

discourage innovation

Question 6

Chadwell’s Toy Palace is planning a “buy one, get one free” sale for some popular toys. What will the store need to do to ensure that there are enough products available to meet the changing demand?

Answer 6

purchase higher quantities of the sale items in a timely manner

Question 7

Which of the following is a situation in which horizontal conflict may occur among channel member

Answer 7

scrambled merchandising

Question 8

One way to demonstrate active listening is by

Answer 8

taking steps to minimize barriers

Question 9

Effective note-taking involves summarizing key concepts in ways that

Answer 9

are meaningful to the note-taker

Question 10

What component is important to include in all types of inquiry letter

Answer 10

contact information

Question 11

What should the first section of an executive summary contain

Answer 11

a statement of the report’s purpose

Question 12

When participating in a project-status meeting, it is important for a participant to

Answer 12

be prepared to provide an update

Question 13

An important aspect of fulfilling a company’s brand promise is to

Answer 13

use touch points to create positive customer experiences

Question 14

What type of software program allows a business employee and a customer to communicate in real time from a computer by typing text

Answer 14

instant messaging

Question 15

A primary reason that businesses expand their operations in foreign countries is to

Answer 15

increase revenues

Question 16

Which of the following is a legal factor that may affect the business environement

Answer 16

wage regulations

Question 17

A government establishes an organization that monitors and ensures that businesses are complying with advertising laws. This organization is an example of

Answer 17

regulatory agency

Question 18

As an employee of Simpson and Associates, Kevin performs a variety of activities each day, sets his own work pace, and has the authority to make many business decision. Kevin’s job involves _______ scope and _______ depth.

Answer 18

high, high

Question 19

Consumers may be prompted to increase their spending when

Answer 19

the government implements expansionary monetary policies

Question 20

In relation to career access, it is important for individuals to assess their strengths and weaknesses so they can

Answer 20

apply their talents where they are best used

Question 21

What is a potential benefit to an employee who demonstrates initiative on the job?

Answer 21

more advanced opportunities

Question 22

A good indication that you may be making an unethical choice if you

Answer 22

make excuses to justify your behavior

Question 23

During lunch in the company’s cafeteria, McKenzie overheard her coworker, Abby, tell Kyle that she has a job interview with another firm next week. To respect Abby’s privacy, McKenzie should …

Answer 23

keep information to herself and not say anything to anyone

Question 24

What is the first thing you need to do when you want to persuade others to take a certain course of action?

Answer 24

understand your audience

Question 25

What does a businessperson need to do when preparing for an upcoming negotiation

Answer 25

analyze the other person's position

Question 26

Which of the following is an example of a team leader using a positive incentive to motivate his/her team members

Answer 26

Ali told the team that everyone could take the afternoon off if the project was completed on time

Question 27

A critical aspect of financial planning involves

Answer 27

saving money for unexpected situations

Question 28

An apartment building is an example of an _______ investment

Answer 28

ownership

Question 29

A business should strive to keep its cash conversion cycle as short as possible so it

Answer 29

has cash available to use

Question 30

Why is it so important for a business to clearly communicate its budget to employees?

Answer 30

so employees are aware of their effects on a business's profits

Question 31

Ethan is a human resources manager who is attending a job fair to discuss employment opportunities with job-fair attendees. This is an example of a_______ activity.

Answer 31

recruiting

Question 32

Which of the following is an unethical practice in relation to marketing-information management?

Answer 32

using spyware computer programs

Question 33

Which of the following situations is an example of SUGGING?

Answer 33

A marketer tells a customer that he/she is conducting research, and then begins a sales pitch

Question 34

Which of the following is an example of a secondary source of data that a business can obtain internally

Answer 34

sales report

Question 35

Which of the following situations indicates that a marketer should conduct marketing research to resolve a problem?

Answer 35

losing market share

Question 36

Because the Hubert Company is not sure how to define its marketing problem, it should begin examining the issue by

Answer 36

conducting exploratory research

Question 37

When developing a sampling plan for a marketing-research project, a business must first determine

Answer 37

the size of the group it intends to survey

Question 38

Which of the following data-collection methods obtains product information during the point-of-purpose process

Answer 38

volume-tracking scanner

Question 39

Which of the following is a device that helps to ensure that direct-observation research is collected in a neutral way

Answer 39

video camera

Question 40

The Fragrantly Yours Flower Shop determined that it sells between 35 and 50 dozen red roses each week. What measure is the flower shop using to analyze product sales?

Answer 40

range

Question 41

Which of the following questions does a well-written marketing-research brief answer:

Answer 41

what is the purpose of the research?

Question 42

When Elliot was tabulating marketing research data, he transposed some numbers as he was converting raw data into numerical vales. What type of error occurred?

Answer 42

recording

Question 43

When evaluating the wording of a survey, the editor should make sure that each question contains

Answer 43

simple words without jargon

Question 44

Which of the following is a primary advantage of conducting a focus group to obtain marketing information

Answer 44

discussion relevance

Question 45

Which of the following statements is true about the timeliness of research information?

Answer 45

A company that uses out-of-date research may make poor business decisions

Question 46

Which of the following research methods is an appropriate way to gather marketing information when quick responsiveness and low costs are important issues:

Answer 46

internet survey

Question 47

What marketing function directly affects how well a product will sell and the amount of money the business will make?

Answer 47

pricing

Question 48

What element of the marketing mix involves considerations such as the types of brands that the business carries and the types of support services the business offers?

Answer 48

product

Question 49

A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18-34 years old. The business is segmenting the market on the basis of...

Answer 49

demographics

Question 50

Maria is developing her marketing plan for her small, but growing, business. She notes that one of the advantages of her company is that her staff is highly creative and flexible; however, a primary limitation that she faces is that she does not have sufficient financial resources to expand her product line. In which component of the marketing plan would Maria place this information?

Answer 50

SWOT analysis

Question 51

Which of the following is an external threat that a company might identify while conducting a situation analysis:

Answer 51

rising inflation rate

Question 52

Which of the following situations best demonstrates why businesses should retain their records:

Answer 52

a business is planning to sell out to another company

Question 53

Which of the following are characteristics of effective business information:

Answer 53

usable, accurate, and retrievable

Question 54

Ingrid is able to access information from her desktop publishing software, word-processing software, and spreadsheet software at the same time on her personal computer. This is an example of an operating system with ______ capabilities.

Answer 54

multitasking

Question 55

After the IWP Company receives online orders from its customers, it quickly replies to all of its customers with the following e-mail message: "Thank you for your order. It will be processed within the next 48 hours." The e-mail function that generates these types of messages is called a(n)...

Answer 55

autoresponder

Question 56

Which of the following is an important aspect of a business's operations function:

Answer 56

establishing efficient processes

Question 57

What is the advantage to a business that installs external surveillance cameras in prominent locations around its property?

Answer 57

discourages attempted burglaries

Question 58

Office supplies, computers, steel and signage are examples of _____ resources that might be needed for projects.

Answer 58

tangible

Question 59

Which of the following is often a factor that a business considers when evaluating a vendor's performance:

Answer 59

order accuracy

Question 60

An important aspect of a business's production efforts is...

Answer 60

obtaining the necessary resources

Question 61

Julianne is going to a chamber-of-commerce luncheon where she will meet several important business leaders in her community. What is the most appropriate clothing for Julianne to wear?

Answer 61

Dark pantsuit, blouse, and low-heel shoes

Question 62

Before you analyze the available information to solve a problem, it is important to...

Answer 62

identify and check your assumptions

Question 63

To take advantage of work-related networking opportunities, a businessperson might benefit by...

Answer 63

joining a professional organization

Question 64

To obtain experience and satisfy graduation requirements, the XYZ University arranged for Desmond to work for a local business in his specific field of study during one semester of the school year. How did Desmond obtain work experience?

Answer 64

internship

Question 65

What is a negative consequence to a business that engages in the unethical practice of price gouging?

Answer 65

poor image

Question 66

Which of the following statements is true about the use of computer-coded frequent-shopper cards:

Answer 66

cardholders receive better discounts on certain products than non-cardholders

Question 67

A retailer advertises discounted prices for certain items in a local newspaper and deliberately does not change the prices of the items in its computer system during the sale. As a result, customers were charged the original prices at the point of sale. This deceptive pricing practice is called...

Answer 67

scanner fraud

Question 68

During which phase of a product's life cycle do its profit margins tend to narrow?

Answer 68

maturity

Question 69

An electronic data interchange (EDI) system facilitates a company's ability to...

Answer 69

manage product availability

Question 70

Which of the following is an unethical situation in product/service management:

Answer 70

the Simpson Company embellishes the information that it places on its product labels

Question 71

In the past several years, Jenny noticed that many younger people have moved from her town to larger cities and that a large segment of the town's citizens are reaching retirement age. Jenny realized a need for a variety of home-health care services for the town's senior citizens. What factor presented Jenny with this product opportunity?

Answer 71

demographic changes

Question 72

Kelsey's work team decides that the best way to approach a situation is to have each member focus on different aspects of the issue, such as fact finding, positives, negatives, and emotions. What creative-thinking technique is the work team using?

Answer 72

six thinking hats

Question 73

JIB Corporation's research and development team examined the company's top-selling item and determined ways to improve it. JIB generated these product ideas in relation to...

Answer 73

product modification

Question 74

Size, weight, condition, and quality are often factors that government agencies consider when they...

Answer 74

assign product grades

Question 75

What is an advantage of product bundling to a business?

Answer 75

customers are less likely to buy the individual items from competitors later

Question 76

What is a business communicating when it positions a product by emphasizing the unique attributes of that product in relation to similar products marketed by competitors?

Answer 76

competitive advantage

Question 77

Which of the following are touch points that a successful company often uses to communicate its corporate brand to its target market:

Answer 77

company web site, sales calls, and trade shows

Question 78

When positioning its corporate brand, it is important for a company to evaluate its competitors so it can determine...

Answer 78

points of difference

Question 79

What type of unethical advertising is being used when a television commercial convinces consumers that they can avoid serious illness by using a particular product?

Answer 79

fear-based

Question 80

What entertaining form of internet promotion involves animations that float across the computer screen and move back to their original space?

Answer 80

media-rich advertising

Question 81

Governments that have passed "do not call" laws are restricting promotional activities related to...

Answer 81

telemarketing

Question 82

Which of the following best describes the goal of amplified word-of-mouth:

Answer 82

providing information to activists to share with others

Question 83

A primary advantage to businesses using direct marketing to promote their goods and services is that the messages...

Answer 83

are sent to those who are most likely to buy

Question 84

Ben recently purchased a cellular telephone. The manufacturer provided a form and a special code with the telephone's packaging. Ben completed the form, copied his sales receipt and mailed these items back to the manufacturer along with the part of the packaging that contained the special code. Within six weeks, Ben received a $50 check from the telephone manufacturer. What type of sales-promotion technique was used?

Answer 84

rebate

Question 85

Which of the following communication channels is a corporation's public-relations department most likely to use to maintain positive relationships with shareholders:

Answer 85

newsletters, annual reports, and the company's web site

Question 86

How can a business communicate a print advertisement's message to its audience in an appealing way?

Answer 86

coordinate the advertisement's elements

Question 87

Which of the following situations is an example of a public-relations activity:

Answer 87

Jana prepares a press release about her firm's new licensing agreement with a large company

Question 88

Which of the following is an example of a public-relations activity that involves communicating with an internal audience:

Answer 88

developing an employee newsletter

Question 89

The most appropriate way for the High-Tech Computer Company to communicate information about its new line of computers at a trade show is by...

Answer 89

holding product demonstrations

Question 90

A primary factor that a business considers when deciding to participate in a trade show is the...

Answer 90

number of expected visitors

Question 91

Sophie is developing the promotional plan for her company, and is working on the section of the plan that involves forecasting the expenses associated with various promotional activities. What component of the promotional plan is Sophie working on?

Answer 91

budget

Question 92

A business can enhance its customer-service levels after the sales transaction has occurred by...

Answer 92

offering training programs and providing technical support

Question 93

A business's selling policies are beneficial to customers when they...

Answer 93

ensure that all customers are treated fairly

Question 94

To reduce the risk of bribery in selling situations, it is a good idea for businesses to develop...

Answer 94

entertainment guidelines

Question 95

Jason is a salesperson who has just landed an appointment with a prospective client who has the potential to provide Jason's company with a lot of business. Jason wants to make sure he is well prepared for his meeting and presentation, so he decides that he needs to obtain information about the client. How can Jason quickly and effectively use technology to learn about the prospective client's business?

Answer 95

review the prospective client's web site

Question 96

A pharmaceutical company fails to warn the public about the possible side effects associated with a new medication. This is an example of a business violating selling regulations through...

Answer 96

misrepresentation

Question 97

Kevin is a salesperson for the Branson Company. A customer asks Kevin for specific warranty information about a new product that Branson recently started selling. Which of the following is the quickest, most reliable source for Kevin to use to obtain the desired information:

Answer 97

the manufacturer's product literature

Question 98

When a salesperson first begins to establish a relationship with a customer, she/he should focus on...

Answer 98

putting the customer at ease

Question 99

According to Maslow's Hierarchy of Needs Theory, buying behavior that involves the acquisition of goods and services to elevate a person's status or recognition are ____ needs.

Answer 99

esteem

Question 100

Which of the following levels of managers spend most of their time staffing, directing, and controlling the day-to-day activities of the business:

Answer 100

first-line