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English vocabulary > Sales & Marketing > Flashcards

Sales & Marketing Flashcards

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1
Q

appointment - set an

A

render-vous - fixer un rendez-vous

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2
Q

baby registry

A

liste de naissance

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3
Q

cash on delivery

A

livraison contre remboursement

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4
Q

cold call

A

prospection téléphonique, démarchage

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5
Q

to cold-call

A

démarcher (par téléphone)

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6
Q

customer-oriented

A

orienté client

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7
Q

to deliver

A

livrer

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8
Q

delivery

A

livraison

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9
Q

delivery date/ delivery cost

A

date de livraison/ frais de livraison

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10
Q

delivery terms/ delivery man

A

conditions de livraison/ livreur

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11
Q

please allow ten days for delivery

A

comptez dix jours pour la livraison

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12
Q

distribution network

A

réseau de distribution

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13
Q

door-to-door slaes

A

démarchage

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14
Q

mail order catalogue (AmE. catalog)

A

catalogue de vente par correspondance

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15
Q

make/ sign/ conclude Or close a deal

A

faire/ signer/ conclure un marché/ un contrat

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16
Q

margin

A

marge (bénéficiaire)

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17
Q

market

A

marché

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18
Q

a niche market

A

marché de nicher, créneau

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19
Q

the market for this type of product is booming

A

le marché de ce type de produit est en pleine expansion

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20
Q

competitive market

A

marché concurrentiel

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21
Q

on the market

A

sur le marché, disponible à la vente

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22
Q

to negotiate

A

négocier

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23
Q

online shopping

A

achat(s) en ligne

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24
Q

order

A

une commande

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25
Q

an order form

A

un bon de commande

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26
Q

a firm order

A

une commande ferme

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27
Q

place Or make an (online) order

A

passer une commande (via internet)

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28
Q

to order online

A

commander via internet

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29
Q

price list - up-to-date price list

A

liste de prix - liste de prix mise à jour

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30
Q

to prospect

A

prospecter

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31
Q

quote Or quotation

A

offre/ estimation de prix

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32
Q

can you give me a quote?

A

pouvez-vous me donner une offre de prix?

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33
Q

retail/ retail business

A

commerce de détail

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34
Q

retailer

A

un détaillant

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35
Q

sales

A
  1. ventes; 2. les ventes; 3. els soldes
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36
Q

I work in sales Or in the sales department

A

je travail à la vente

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37
Q

Sales have going down for six months

A

les ventes sont en diminution depuis 6 mois.

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38
Q

I bought a coat in the sales

A

J’ai acheté un manteau pendant les soldes

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39
Q

export sales

A

les vents à l’exportation

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40
Q

retail sales

A

les ventes au détail

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41
Q

sales figures

A

chiffres de vente/ chiffre d’affaire

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42
Q

sales engineer

A

ingénieur technico-commercial

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43
Q

order book

A

carnet de commandes

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44
Q

sales literature

A

documentation de vente

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45
Q

brochure/ leaflet/ flyer

A

brochure/ prospectus/ dépliant

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46
Q

to hand out Or give out flyers

A

distribuer des dépliants

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47
Q

sales manager

A

directeur de ventes

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48
Q

sales meeting

A

réunion de vente

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49
Q

sales representative (often a sales rep)

A

représentant commercial, un commercial

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50
Q

sales target

A

objectif de vente

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51
Q

to meet the sales targets

A

atteindre les objectifs de vente

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52
Q

sales team

A

équipe de vente

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53
Q

sales tracking

A

suivi des ventes

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54
Q

salesperson (pl. salespeople)

A

vendeur/ vendeuse (dans un magasin)

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55
Q

shipping

A

transport

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56
Q

how much do you charge for shipping?

A

combien demandez-vous pour le transport?

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57
Q

shopper Or purchase

A

acheteur (client)

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58
Q

telephone hotline

A

permanence téléphonique

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59
Q

vendor

A
  1. vendeur; 2. marchand (ambulant)
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60
Q

hot-dog/ ice cream vendor

A

marchand de hot-dogs/ de glaces

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61
Q

wedding list

A

liste de marriage

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62
Q

accountable for - to be

A

responsable - être (dans le sens de devoir rendre des comptes)

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63
Q

advertiser

A

un annonceur

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64
Q

advertising agency

A

agence de publicité

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65
Q

advertising campaign

A

campagne de publicité

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66
Q

to run an advertising message

A

mener/ faire une campagne de publicité

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67
Q

advertising message

A

message publicitaire

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68
Q

advertising slogan Or tag line (AmE)

A

slogan publicitaire

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69
Q

age group

A

groupe d’âge

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70
Q

allocate (money) to promotion/ marketing

A

allouer (un montant) au marketing/ à la promotion

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71
Q

audience rating

A

audimat

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72
Q

bargain price

A

prix réduit

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73
Q

billboard

A

panneau publicitaire (dans la rue)

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74
Q

to charge

A

facturer, demander

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75
Q

we charge $50 per hour for our services

A

nous facturons nos services à raison de $50 l’heure

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76
Q

commercial - to run a commercial

A

une publicité télévisée - faire une pub à la télé

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77
Q

compete with/ against someone

A

faire concurrence à

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78
Q

competition

A

concurrence

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79
Q

competition is fierce

A

la concurrence est rude

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80
Q

to be in competition with other companies

A

entre en concurrence avec d’autres sociétés

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81
Q

competitive edge - to have a

A

avantage concurrentiel (avoir un)

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82
Q

competitor

A

concurrent

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83
Q

consumer goods

A

bien de consommation

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84
Q

to cost out something NOTE: in this sens ‘cost’ is regular (cost, costed, costed)

A

évaluer le coût, faire une estimation du coût

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85
Q

have you costed out these proposals yet?

A

as-tu déjà évalué le coût de ces propositions?

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86
Q

cost-effective

A

rentable

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87
Q

coupon also money-off coupon

A

bon de réduction ou bon d’achat

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88
Q

demand

A

la demand

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89
Q

supply and demand (the law of)

A

l’offre et la demande (la loi de)

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90
Q

demand for organic produce has considerably increased over the last few years

A

la demande de produits bios est en augmentation importante ces dernières années.

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91
Q

demand is exceeding supply

A

la demande dépasse l’offre

92
Q

to direct a campaign to someone

A

cibler une campagne sur qqun

93
Q

direct marketing

A

marketing direct

94
Q

discount

A

ristourne, réduction

95
Q

give/ get a discount

A

accorder/ recevoir une ristourne

96
Q

to exceed

A

dépasser, être supérieur

97
Q

to forecast (-forecast; forecast)

A

prévoir

98
Q

forecast - sales forecast

A

prévoir le chiffre d’affaires/ les ventes

99
Q

free sample

A

échantillon gratuit

100
Q

to give out free samples

A

distribuer des échantillons gratuits

101
Q

freebie Or goody (pl. = goodies)

A

cadeau (ex: un collier à l’achat d’un magazine)

102
Q

to launch a product

A

mettre sur le marché/ lancer un produit

103
Q

lead

A

vente potentielle, opportunité commercial

104
Q

to generate leads

A

créer des opportunités commerciales

105
Q

mailing

A

publipostage

106
Q

manufacturing/ production costs

A

coûts de fabrication/ de production

107
Q

market research

A

étude de marché

108
Q

to do Or conduct Or carry out market research

A

faire/ mener une étude de marché

109
Q

market segment

A

segment du marché

110
Q

market segmentation

A

segmentation du marché

111
Q

markting action

A

action de marketing

112
Q

marketing budget

A

budget de marketing

113
Q

to set a marketing budget

A

décider d’un budget marketing

114
Q

to respect a budget

A

respecter un budget

115
Q

go over budget

A

dépasser un budget

116
Q

be under budget

A

ne pas dépasser le budget

117
Q

marketing campaign

A

campagne de marketing

118
Q

marketing mix

A

mix marketing

119
Q

merchandise

A
  1. marchandise; 2. produits dérivés
120
Q

merchandising deal

A

contrat pour la vente de produits dérivés

121
Q

point of sale

A

point de vente

122
Q

press release

A

un communiqué de press

123
Q

price - a fair price

A

prix - un prix équitable, juste

124
Q

(recommended) retail price

A

prix au détail/ de vente (conseillé)

125
Q

cut Or bring down Or lower prices

A

diminuer les prix

126
Q

increase Or put up Or raise prices

A

augmenter les prix

127
Q

to price a product/ set a price for a product

A

fixer le prix d’un produit

128
Q

pricing strategy/ policy

A

stratégie/ politique en matière de prix/ tarifaire

129
Q

product launch

A

lancement/ mise sur le marché d’un produit

130
Q

product line

A

gamme de produits

131
Q

promotion

A

promotion

132
Q

publicity

A

publicité

133
Q

to range from … to …

A

aller de … à, varier de … à, se situer entre … et …

134
Q

our prices range from $75 to 100$

A

nos prix vont de $75 à 100$

135
Q

respondent

A

sondé, personne interrogé

136
Q

showcase - a wine showcase

A

présentation de produits - dégustation de vins

137
Q

companies attend trade fairs in order to showcase their products

A

les entreprises participent aux foires commerciales afin de présenter leurs produits/

138
Q

socio-economic category

A

catégorie socio-économique

139
Q

special offer ‘buy one get one free” is an example of special offer

A

offre promotionnelle - ‘2 pour le prix d’1’ est un exemple d’offre promotionnelle

140
Q

spend money on sth

A

dépenser/ consacrer de l’argent à

141
Q

sponsorship - deal

A

sponsoring, parrainage - contrat de

142
Q

corporate sponsorship

A

parrainage par une entreprise

143
Q

a sponsor

A

un sponsor

144
Q

to sponsor an event/ a sport team

A

sponsoriser une évènement/ une équipe sportive

145
Q

stand

A

emplacement (à une foire commerciale)

146
Q

to book a stand

A

réserver un emplacement

147
Q

SWOt analysis

A

analyse AFOM

148
Q

to target

A

cibler, viser

149
Q

our products target mainly teens

A

nos produits s’adressent surtout aux ados

150
Q

target market

A

marché, clientèle cible

151
Q

targeted message

A

message ciblé

152
Q

telemarking

A

télémarketing

153
Q

the four Ps (price, place, promotion, packaging)

A

le modèle des quatre P

154
Q

price

A

prix

155
Q

place

A

distribution

156
Q

promotion

A

publicité

157
Q

packaging

A

emballage

158
Q

trade fair Or trade exhibition

A

une foire commerciale

159
Q

to attend a trade fair

A

participer à une foire commerciale

160
Q

transparent pricing

A

transparence des prix

161
Q

unique selling point abbrev USP

A

argument de vente clef/ principal

162
Q

a product’s USP is a feature that the competitor’s don’t have

A

l’argument de vente principal d’un produit est une caractéristique que la concurrence n’a pas de supplément

163
Q

premium

A

supplément

164
Q

premium for express delivery

A

supplément pour livraison rapide

165
Q

word-of-mouth (publicity)

A

le bouche-à-oreille (la publicité par le -)

166
Q

after-sales service

A

service après vente

167
Q

brand loyalty

A

fidélité à la marque

168
Q

to build customer loyalty

A

fidéliser la clientèle

169
Q

to complain about something/ to someone

A

se plaindre de qqch auprès de qqun

170
Q

I’d like to complaint to the manager about this

A

je voudrais me plaindre auprès du responsable

171
Q

complaint

A

réclamation

172
Q

write a letter of complaint

A

écrire une lettre de réclamation

173
Q

make Or lodge a complaint

A

faire Ou introduire une réclamation

174
Q

consignment

A

livraison, expédition (les marchandises)

175
Q

credit note

A

note de crédit

176
Q

customer loyalty programme

A

fidélisation de la clientèle

177
Q

customer satisfaction

A

satisfaction du client/ de la clientèle

178
Q

customer service

A

service à la clientèle

179
Q

customer’s requirement Or needs

A

besoins du clients

180
Q

to meet/ fail to meet the customer’s needs damage

A

satisfaire/ ne pas satisfaire les besoins du client

181
Q

to damage

A

endommager

182
Q

to deal with/ handle an enquiry

A

traiter une demande de renseignements

183
Q

FAQ= Frequently Asked Questions

A

FAQ ou Foire Aux Questions

184
Q

forwarding company

A

transporteur

185
Q

frequent buyer

A

client régulier

186
Q

to give/ provide information

A

fournir des informations

187
Q

invoice

A

facture

188
Q

to look into sth

A

examiner, traiter

189
Q

I’ll look into that matter

A

je vais voir ce qu’il en est

190
Q

money-back guarantee

A

garantie ‘satisfait ou remboursé’

191
Q

offer a customized Or tailor-made solution

A

offrir une solution personnalisée

192
Q

order confirmation/ cancellation

A

confirmation/ annulation d’une commande

193
Q

prospect

A

client potentiel

194
Q

questionnaire

A

questionnaire

195
Q

to fill in Or fill out Or complete a questionnaire

A

remplis un questionnaire

196
Q

survey - a satisfaction survey

A

enquête - une enquête de satisfaction

197
Q

to carry out Or conduct a survey

A

mener une enquête

198
Q

take part in Or respond to a survey

A

participer à une enquête

199
Q

wrong delivery - late delivery

A

erreur de livraison - retard de livraison

200
Q

‘handle with care’

A

Manipuler avec précaution

201
Q

affordable

A

abordable

202
Q

attractive

A

attrayant

203
Q

brand - a leading/ top brand

A

une marque réputée/ en connue

204
Q

a famous/ well-known brand

A

une marque réputée/ bien connue

205
Q

brand image

A

image de marque

206
Q

brand awareness

A

notoriété de la marque

207
Q

to break down

A

tomber en panne

208
Q

commodities

A

produits de première nécessité

209
Q

to customize a product

A

personnaliser un produit

210
Q

faulty - fault

A

défectueux - défaut, vice

211
Q

high-ended

A

haut de gamme

212
Q

instructions for use Or user manual

A

mode d’emploi

213
Q

labelling - a label

A

étiquetage - une étiquette

214
Q

legal labelling requirements

A

exigences légales en matière d’étiquetage

215
Q

life cycle

A

cycle d vie

216
Q

luxury

A

de luxe

217
Q

market share

A

part du marché

218
Q

niche market

A

marché de niche

219
Q

to pack

A

emballer, conditionner

220
Q

product differentiation

A

différentiation du produit

221
Q

registered trademark

A

marque déposée

222
Q

state-of-the-art

A

ultra moderne, dernier cri, sophistiqué

223
Q

to stock a product

A

avoir un produit de stock

224
Q

stylish

A

élégant, chic

225
Q

technical specifications Or specs

A

spécifications techniques

226
Q

wholesaler

A

grossiste

English vocabulary (4 decks)

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