sales forecasting Flashcards

1
Q

what is sales forecasting

A

The prediction of future sales based upon value and future trends

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2
Q

what is sales forecasting used for?

A
  • Inform resource management about inventory levels and production output
  • Inform cash flows and budgets
  • Aid workforce planning
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3
Q

What are the benefits of sales forecasting?

A
  • helps workforce planning
  • helps target setting for employees
  • accurate budget setting
  • manage stock levels
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4
Q

What are the disadvantages of sales forecasting?

A
  • The reliability of the data is dependent upon the expertise of forecasters
  • The research methods or sampling used may be biased and inaccurate
  • Forecasts that look too far into the future don’t account for unforeseeable events
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5
Q

What is time series analysis?

A

A quantitative sales forecasting method that uses past data or statistics to predict future trends

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6
Q

What are the advantages of time series analysis?

A
  • Accounts for anomalies in past data
  • Allows businesses to monitor their activity and make plans according to data
  • Based on actual trends and statistics so SHOULD be accurate
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7
Q

What are the disadvantages of time series analysis?

A
  • Assumes that trends will continue
  • Less useful for long-term forecasts
  • Doesn’t account for future knowledge and trends
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