sales forecasting Flashcards
1
Q
what is sales forecasting
A
The prediction of future sales based upon value and future trends
2
Q
what is sales forecasting used for?
A
- Inform resource management about inventory levels and production output
- Inform cash flows and budgets
- Aid workforce planning
3
Q
What are the benefits of sales forecasting?
A
- helps workforce planning
- helps target setting for employees
- accurate budget setting
- manage stock levels
4
Q
What are the disadvantages of sales forecasting?
A
- The reliability of the data is dependent upon the expertise of forecasters
- The research methods or sampling used may be biased and inaccurate
- Forecasts that look too far into the future don’t account for unforeseeable events
5
Q
What is time series analysis?
A
A quantitative sales forecasting method that uses past data or statistics to predict future trends
6
Q
What are the advantages of time series analysis?
A
- Accounts for anomalies in past data
- Allows businesses to monitor their activity and make plans according to data
- Based on actual trends and statistics so SHOULD be accurate
7
Q
What are the disadvantages of time series analysis?
A
- Assumes that trends will continue
- Less useful for long-term forecasts
- Doesn’t account for future knowledge and trends