Sales Flashcards by Jan Muhle

Q

销售

A

xiāoshòu (sales)

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Q

客户

A

kèhù (customer)

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Q

产品

A

chǎnpǐn (product)

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Q

价格

A

jiàgé (price)

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Q

促销

A

cùxiāo (promotion)

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Q

目标

A

mùbiāo (target)

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Q

需求

A

xūqiú (demand/requirement)

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Q

销售额

A

xiāoshòu é (sales revenue)

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Q

成交

A

chéngjiāo (deal/close a sale)

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Q

毛利

A

máolì (gross profit)

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Q

净利

A

jìnglì (net profit)

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Q

销售渠道

A

xiāoshòu qúdào (sales channel)

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Q

市场份额

A

shìchǎng fèn’é (market share)

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Q

潜在客户

A

qiánzài kèhù (potential customer/lead)

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Q

意向客户

A

yìxiàng kèhù (prospective customer)

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Q

客户关系管理

A

kèhù guānxì guǎnlǐ (customer relationship management)

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Q

购买意愿

A

gòumǎi yìyuàn (purchase intention)

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Q

成本

A

chéngběn (cost)

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Q

预算

A

yùsuàn (budget)

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Q

询盘

A

xúnpán (inquiry/request for quote)

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Q

销售代表

A

xiāoshòu dàibiǎo (sales representative)

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Q

终端用户

A

zhōngduān yònghù (end user)

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Q

高端客户

A

gāoduān kèhù (premium customer)

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Q

利润率

A

lìrùnlǜ (profit margin)

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Q

销售配额

A

xiāoshòu pèi’é (sales quota)

Q

竞争对手

A

jìngzhēng duìshǒu (competitor)

Q

市场定位

A

shìchǎng dìngwèi (market positioning)

Q

客户细分

A

kèhù xìfēn (customer segmentation)

Q

佣金

A

yòngjīn (commission)

Q

商机

A

shāngjī (business opportunity)

Q

锁定目标

A

suǒdìng mùbiāo (to lock in a target)

Q

售点

A

shòudiǎn (point of sale/retail outlet)

Q

流量

A

liúliàng (traffic, often used for online or foot traffic)

Q

转化率

A

zhuǎnhuàlǜ (conversion rate)

Q

成本控制

A

chéngběn kòngzhì (cost control)

Q

优势

A

yōushì (advantage)

Q

策略

A

cèlüè (strategy)

Q

市场调研

A

shìchǎng diàoyán (market research)

Q

阶段性目标

A

jiēduàn xìng mùbiāo (milestone/phase goal)

Q

独家代理

A

dújiā dàilǐ (exclusive agent)

Q

广告

A

guǎnggào (advertisement)

Q

品牌

A

pǐnpái (brand)

Q

品牌形象

A

pǐnpái xíngxiàng (brand image)

Q

竞价

A

jìngjià (bidding)

Q

议价

A

yìjià (price negotiation)

Q

定价策略

A

dìngjià cèlüè (pricing strategy)

Q

跟单

A

gēndān (order follow-up)

Q

账期

A

zhàngqī (payment term/payment period)

Q

应收账款

A

yīngshōu zhàngkuǎn (accounts receivable)

Q

量产

A

liàngchǎn (mass production)

Q

推广

A

tuīguǎng (promotion/marketing push)

Q

售前咨询

A

shòuqián zīxún (pre-sales consultation)

Q

回款

A

huíkuǎn (payment received)

Q

交付

A

jiāofù (delivery, handover)

Q

销量

A

xiāoliàng (sales volume)

Q

跑动市场

A

pǎodòng shìchǎng (to visit/cover the market)

Q

成交率

A

chéngjiāolǜ (closing rate)

Q

商务谈判

A

shāngwù tánpàn (business negotiation)

Q

込可

A

rènkē
approve; confirm

Q

信誉

A

xìnyù
prestige; credit; reputation

Q

判断

A

panduan
to judge