SAC 4 - Unit 3 - Media Analysis Flashcards
Emotional role of food and how it affects our behaviours
Food selected will vary from day to day as a result of emotions, self-concept and attitudes.
emotions such as depression and anxiety, boredom and stress will often lead to unhealthy foods
social role of food and how it affects our behaviours
the parts people play as members of a social group including families, peer groups and communities. The contact they have with people within the group will influence an individuals food choice
how does body image have a positive impact on health
people with positive body image have been shown to have a high level of physical and psychological health. They normally have high levels of self esteem and consequently feel goof about themselves and are more comfortable with how they look. as a result they find it easier to balance their lifestyle, have healthier attitudes and practise with food and exercise.
how does body image have a negative impact on health
the desire to loose weight and and make physical changes to the body encourages people to adopt disordered eating habits such as restrictive diets or comfort or emotional eating.
A negative body image can be stressful and encourage the desire to lose weight. This may encourage disordered eating habits such as restrictive diets or comfort or emotional eating.
What is one restrictive diet
Lemon detox diet - 10-14 day cleansing program. This meal does not allow any meals, snacks or foods. It is a low Kj diet designed to cleanse the body while taking a break from solid food. This diet does not provide the body with any essential nutrients, weight is most likely lost but will return as soon as normal diet is started again
How do restrictive diets impact our health
If the body doesn’t receive sufficient food it will go into survival mode and reduce the rate at which engird is burned. The slowing of the body metabolic rate often leads to overeating and binge eating, which results in weight gain.
comfort eating
a psychological condition or eating disorder. The lack of control that a person feels while eating means that the person is not able to stop themselves form eating. They are unable to self regulate their hunger and satiety. People who emotional eat will develop emotional responses like feeling guilty.
how does comfort eating affect our food choices and health
People who are comfort eaters are often those who are depressed or extremely critical of their body image. Many people who are comfort eaters are overweight because they cannot self-regulate
What is a target market
A group of consumers who share common needs or characteristic and which a company determines to be a focus point of a marketing strategy. characteristics include age, gender, income or location
What is a niche market
A small portion of the target market that is not being readily served by the other products. Niche market aims to provide a service or special product for a milted segment of the market EG cholesterol-lowing margarine or lactose-free milk
What are two ways in which advertisers might make you remember a particular product on the market
Advergames - games that contain an advertisement to promote a particular brand, product or message EG boost juice game or the maccas app
Toys and give aways - EG maccas kids box meal deal comes with a free toy
2 examples of news reportage
magazines and newspapers
television - A current affair, Chanel 7 news
2 examples of social media
youtube
2 examples of sponsorship
celebrities
sporting stars
2 examples of augmented reality
Pauls yoghurt uses phone to scan the yoghurt and kids can play a Scooby doo game on the phone
Heinz tomato sause uses a phone to scan the front and gives dinner recipes