SAC 2 Flashcards
Social Cognition; Attitudes and Stereotypes
attitude
a positive or negative evaluation of an attitude object which is a person, object, group, issue or event
tricomponent model of attitudes
affective- feel
behaviour- actions
cognitive- thinking
prejudice
an unfavourable attitude towards a group of people, based on insufficient or incorrect information
different types of prejudice
cognitive: categorisation of people and beliefs about the people that are put into these categories, especially stereotyping
affective: feelings that are either friendly or hostile towards a group of people
Discrimination
action
the action that expresses the attitude of prejuidice & is often directed at an individual
stereotypes
a generalised & simplified belief about a group of people
they contribute to prejudice and are difficult to change
Preventing and reducing prejudice
- cognitive interventions
- education
- direct experience
- intergroup contact
- superordinate goals
P&R prejudice EDUCATION
through school programs where children are taught about tolerance, consequences and what discrimination means.
P&R prejudice INTERGROUP CONTACT
where 2 groups with prejudice against each other are forced into contact, possibly over a team bonding task of some sort.
P&R prejudice COGNITIVE INTERVENTIONS
the providing of information to individuals to influence and change their thoughts on stereotypes & reduce irrelevant information & eliminate false interpretations
P&R prejudice SUPERORDINATE GOALS
working towards a common goal that facilitates knowledge & understanding between groups & working together to achieve the goals
P&R prejudice DIRECT EXPERIENCE
directly experiencing another culture or lifestyle to help reduce prejudice.
effects of prejudice and discrimination
victims of prejudice may suffer a range of effects that include physical, psychological & social disadvantage, low self- esteem, limited ambition & physical + verbal abuse.
Effects - LOW SELF-ESTEEM
crude acts of prejudice on a regular basis can damage self-esteem
Effects -DISADVANTAGE/ FAILURE
being denied access to resources in society that are nessarcy for success (education, health, housing, employment)