S3 - Digital Tools Flashcards
CRO?
Conversion Rate Optimization
Focus to improve website visitors
Conversion Rate Optimization (CRO)
Stages of CRO? (SLQC)
Subscribers
Leads
Qualified
Customers
Track, measure, & analyze KPIs
Performance Analytics
CLV?
Customer Lifetime Value
CAC?
Customer Acquisition Cost?
Emphasizes flexibility, collaboration & improvements
Agile Methodologies
MoSCoW?
Must Have
Should Have
Could Have
Won’t Have
4 Agile Pillars? (STCQ)
Scope
Time
Cost
Quality
Digital Marketing Process (PSBO PPTR)
Probe
Strategize
Build
Optimize
Publish
Promote
Track
Refine
Successful eCommerce? (CRSN)
Content
Reviews
SEO Product Listing
Niche
Relevance eCommerce? (SCPA)
Strategic Clarity
Competitive Edge
Profitability
Adaptability
Elements of eCommerce? (MPUM LC)
Market Analysis
Product Selection & Positioning
User Experience Design
Marketing & Promotion
Logistics & Fulfillment
Customer Service & Support
Conduct Market Research to identify target audience in utilizing Data Analysis for Competitive Analysis
Market Analysis
Logistics & Fulfillment? (SSD)
Streamline Order Processing
Shipping & Delivery Optimization
Dropshipping vs 3PL
Customer Service & Support (HLCES CSVFC)
Help Desk Software
Live Chat Support
Chatbots & Virtual Assistants
Email Management Systems
Social Media Management Tools
CRM Systems
Self Service Portals & Knowledge Bases
Voice & Video Support
Feedback & Survey Tools
Call Center Softwares
Manage inquiries in one platforms
Help Desk Software
Engage with customers in real-time
Live Chat Supports
Use AI & NLP
Chatbots & Virtual Assistants
Manage, respond, & track to emails
Email Management Systems
Monitor and respond across various Social Media Platforms
Social Media Management Tools
Organize data
CRM Systems
Provide access to FAQS & other resources
Self Service Portals & Knowledge Bases
Personalized assistance through voice/video call
Voice & Video Suport
Gather Feedback to track improvement
Feedback & Survey Tools
Aim to manage inbound & outbound calls
Call Center Softwares
