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BMM 2208 > S3 - Digital Tools > Flashcards

S3 - Digital Tools Flashcards

1
Q

CRO?

A

Conversion Rate Optimization

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2
Q

Focus to improve website visitors

A

Conversion Rate Optimization (CRO)

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3
Q

Stages of CRO? (SLQC)

A

Subscribers
Leads
Qualified
Customers

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4
Q

Track, measure, & analyze KPIs

A

Performance Analytics

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5
Q

CLV?

A

Customer Lifetime Value

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6
Q

CAC?

A

Customer Acquisition Cost?

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7
Q

Emphasizes flexibility, collaboration & improvements

A

Agile Methodologies

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8
Q

MoSCoW?

A

Must Have
Should Have
Could Have
Won’t Have

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9
Q

4 Agile Pillars? (STCQ)

A

Scope
Time
Cost
Quality

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10
Q

Digital Marketing Process (PSBO PPTR)

A

Probe
Strategize
Build
Optimize

Publish
Promote
Track
Refine

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11
Q

Successful eCommerce? (CRSN)

A

Content
Reviews
SEO Product Listing
Niche

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12
Q

Relevance eCommerce? (SCPA)

A

Strategic Clarity
Competitive Edge
Profitability
Adaptability

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13
Q

Elements of eCommerce? (MPUM LC)

A

Market Analysis
Product Selection & Positioning
User Experience Design
Marketing & Promotion
Logistics & Fulfillment
Customer Service & Support

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14
Q

Conduct Market Research to identify target audience in utilizing Data Analysis for Competitive Analysis

A

Market Analysis

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15
Q

Logistics & Fulfillment? (SSD)

A

Streamline Order Processing
Shipping & Delivery Optimization
Dropshipping vs 3PL

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16
Q

Customer Service & Support (HLCES CSVFC)

A

Help Desk Software
Live Chat Support
Chatbots & Virtual Assistants
Email Management Systems
Social Media Management Tools

CRM Systems
Self Service Portals & Knowledge Bases
Voice & Video Support
Feedback & Survey Tools
Call Center Softwares

17
Q

Manage inquiries in one platforms

A

Help Desk Software

18
Q

Engage with customers in real-time

A

Live Chat Supports

19
Q

Use AI & NLP

A

Chatbots & Virtual Assistants

20
Q

Manage, respond, & track to emails

A

Email Management Systems

21
Q

Monitor and respond across various Social Media Platforms

A

Social Media Management Tools

22
Q

Organize data

A

CRM Systems

23
Q

Provide access to FAQS & other resources

A

Self Service Portals & Knowledge Bases

24
Q

Personalized assistance through voice/video call

A

Voice & Video Suport

25
Q

Gather Feedback to track improvement

A

Feedback & Survey Tools

26
Q

Aim to manage inbound & outbound calls

A

Call Center Softwares

BMM 2208 (3 decks)

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