S1 - Digital Marketing & eCommerce

Question 1

STEPPS?

Answer 1

S - Social Currency
T - Triggers
E - Emotion
P - Public
P - Practical Value
S - Stories

Question 2

5D (Digital ______)

Answer 2

D. Devices
D. Platforms
D. Media
D. Data
D. Technology

Question 3

Digital Marketing Media Types (POE)

Answer 3

Paid
Owned
Earned

Question 4

POEM

Answer 4

Paid
Owned
Earned
Media

Question 5

RACE

Answer 5

Reach
Act
Convert
Engage

Question 6

Buyer’s Journey (ACD)

Answer 6

Awareness
Consideration
Decision

Question 7

Technology turning people into hoarders

Answer 7

Experiential Marketing

Question 8

Digital Marketing Channels (MDSSCD)

Answer 8

Mobile
Display
Search
Social
CRM
Direct

Question 9

Uses methods such as contacting users directly on their devices

Answer 9

Mobile Marketing

Question 10

Challenges of Display Marketing? (ABR)

Answer 10

Ad Blockers
Banner Blindness
Random Clicks

Question 11

Advertising Billing? (FCCCC)

Answer 11

Flat Rate
CPMille
CPCost
CPLead
CPSale

Question 12

10 Important Metrics in Social Marketing? (ERFIV PMRSR)

Answer 12

Engagement
Reach
Followers
Impressions
Video Views

Profile Visits
Mentions & Tags
Repost
Shares
Response Rate

Question 13

SMI?

Answer 13

Social Media Influencer

Question 14

Types of SMI by Numbers?

Answer 14

Mega-I
Macro I
Micro I
Nano I

Question 15

Content Types for SMI?

Answer 15

Bloggers
Youtubers
Podcasters
Social Posts

Question 16

CRM?

Answer 16

Customer Relationship Management

Question 17

Social Technographic Ladder? (CCCCJSI)

Answer 17

Creators
Conversationalists
Critics
Collectors
Joiners
Spectators
Inactives