Running a Business (Yr 10 Mid-year) Flashcards
Name some reasons for being self-employed.
- Independence
- More control over your life
- Choose when and where you work
- Choose whom you work with
- To work at home
Advantages of being self-employed.
- Independence
- Possibility of making a profit
- Challenges, reward and satisfaction
- Increase personal wealth
- Contribute to society
- Develop own creative ideas
- Overcome unemployment
- Achieve a better lifestyle
- Possible tax advantages
- Employ family members
Required skills and characteristics needed to be an entrepreneur.
- Resilience
- Focus
- Self-reliance
- Open mind
- Competetive
- Confidence
- Determination
- Passion
- Self-motivated
- Good communicator
- Sets goals
- Takes advice
- Willing to learn
- Deals with failure
- Leadership qualities
- Desire to succeed
Disavdantages of being self-employed.
- Hard work and long hours
- Other ‘bosses’ — customers, suppliers, financiers.
- Income may fluctuate and be uncertain
- Risks of failiure
- Stress and worry
- High levels of responsibility
- Difficulty selling the business
- Constantly facing problems
What is a business opportunity?
Something an entrepreneur can see as an avenue to success.
Business opportunities: Market research
Market research is required to investigate certain aspects of the business, such as location, competition and demographics.
- Who are the customers?
- Do they need our product?
- Who are the competitors?
- What are they like?
Business opportunities: Location
- A good location can make the difference between success and failiure.
- It is an asset and will lead to high levels of sales and profits.
- Where is the business located?
- Is the product reliable?
- Is the product easy to access?
- Where is the market located?
- Rural
- Urban
Business opportunities: Demographics
Demographics provides details of the size of a particular population and its characteristics.
- What is the majority of ethnic groups?
- What is the largest age group?
- Family size and income?
- Majority of occupations?
Business opportunities: Competition
Businesses need to know who they are competing against in the market place and whether there will be enough room for them.
- Is the product unique?
- What is the price range/quality?
- What is the setup and appearance?
- Who are the competitors?
Business opportunities: Target markets
- Target market refers to the group of customers to which the business intends to sell its products.
- Once the target market has been identified, the business concentrates its marketing activities on that group.
- Is the product in demand?
- How much are consumers willing to pay?
- Who is the target market?
- Where will you find your target market?
What is a sole trader?
- A business owned and operated by one person.
- The most common type of business in Australia.
- The cheapest and simplest structure to set up.
- Unlimited liability
What is a partnership?
- A business owned and operated by 2–20 people
- Unlimited liability
What is a private company?
- Pty. Ltd (Proprietary Limited)
- Often family owned
- Shares are only offered to the people who the business wants as part-owners. (not given out freely)
What is an incorporated association?
- Can have an unlimited amount of shareholders.
- The general public may but and sell shares.
- Limited liability
What is equity finance?
- money received from the sale of shares of ownership in the business.
- you use your own money.
What is debt finance?
- money obtained through loans from:
- banks
- finance companies
- trade suppliers
- you use other people’s money.
Name the advantages of starting a new business.
- shape reputation
- don’t have to pay for goodwill
- invest small amounts
- determine the pace of growth and change.
- the owner has more flexibility to select the
- location
- target market
- range of products
- level of customer service
Name the disadvantages of starting a new business.
- There is a high risk and a measure of uncertainty.
- Difficult to attract customers.
- It may prove difficult to secure finance.
- Time is needed to:
- develop a customer base
- employ staff
- develop lines of credit from suppliers.
- If the start-up period is slow, then profits may not be generated for some time.