Route to Market Flashcards
1
Q
A
2
Q
How do large houses distribute?
A
-own distribution system
-congloms have distribution systems in place to support several brands
-more control over distribution= control price at which their wine is sold in diff markets
-come use agents to promote and market
3
Q
How do growers sell their wines internationally?
A
-few sell internationally
-use specialist merchants
