Commercial Decisions Flashcards
1
Q
What %age of champ sales are to the domestic market?
A
just under half
2
Q
What were the total shipments of bottles?
A
300 mil
3
Q
A
4
Q
What are the sales for champ houses?
A
-biggest sales and strong in export markets:
-account for 73% of all champ sales
-88% of exports
5
Q
Do the coops have large or small sales? And what is the split between home/export?
A
-small
-split between home and export
6
Q
Where do growers sell?
A
-mostly home
7
Q
What is the role of the champ comite?
A
-manage relationship between 3 businesses
8
Q
How are coops diversifying?
A
-usually sell base wine to houses
-now make and promote own brand
9
Q
What are large houses starting to do?
A
-buy grapes directly from growers/via agents
-dealing less with coops
