Roger's Framework

Question 1

rogers framework (5)

Answer 1

1. innovation characteristics
2. adopters categories
3. diffusion pattern
4. adopter decision stages
5. change agents and opinion leaders

Question 2

innovation characteristics (10)

Answer 2

1. relative advantage
2. compatibility
3. complexity
4. trainability
5. observability
6. cost
7. communicability
8. profitability
9. divisibility
10. social approval

Question 3

adopter categories

Answer 3

1. innovators
2. early adopters
3. early majority
4. late majority
5. laggards

Question 4

diffusion models

Answer 4

1. exponential model
2. external influence model
3. logistic model
4. gompertz model
5. bass model

Question 5

adopter decision stages (5)

Answer 5

1. knowledge or awareness
2. persuasion
3. decision
4. implementation
5. confirmation

Question 6

change agents and innovation roles (3)

Answer 6

1. opinion leaders
2. change agents
3. change aides

Question 7

opinion leaders

Answer 7

who have relatively frequent informal influence over the behaviour of others

Question 8

change agents

Answer 8

who positively influence innovation decisions

Question 9

change aides

Answer 9

complement the change agent, by having more intensive contact with clients