New Cases for assessing IT adoption

Question 1

leapfrogging

Answer 1

• last to adopt an innovation
• strong resistance to adopt
• when the suers can supersede the switching costs they are going to adopt the newest generation and appear as innovators or early adopters

Question 2

users and gratifications approach

Answer 2

assumes that the user has motives for using media and communication technology, and can expect to fulfill specific outcomes for that interaction

Question 3

uses

Answer 3

how people choose and interact with media - motivation

Question 4

gratifications

Answer 4

why and what users expect to get out of the media

Question 5

types of gratifications (3)

Answer 5

1. content gratifications
2. process gratification
3. social environment gratifications

Question 6

content gratifications

Answer 6

define the actual substance of the media

Question 7

process gratifications

Answer 7

the tangible and repetitive experiences of using a particular form of media

Question 8

social environment gratifications

Answer 8

the communication and the interaction through internet and social network sites

Question 9

pro-change bias

Answer 9

every innovation is good and should be adopted by all members of a social system