Crossing the Chasm

Question 1

chasm

Answer 1

cracks in the curve representing a disassociation between any two groups.
biggest between early adopters and early majority where the chasm is

Question 2

early majority

Answer 2

care about the company they are buying from, want market leaders

Question 3

strategy

Answer 3

focus on a single market, specific niche, that creates an entry point into a larger segment