RM: Self Report Techniques, Correlations, and Pilot Studies Flashcards
what is a self report method?
any method where a person is asked to state or explain their own feelings, opinions or experiences related to a given topic
what are the two types of self report method?
- questionnaires
- interviews
what are questionnaires?
a set of standardised questions that are delivered to p’s. they are expected to fill them out themselves. they can include both open and closed questions
what are open questions?
question where the participant can express their own ideas and opinions. they are no pre-determined answers and they produce qualitative data.
what are closed questions?
questions that have a set of pre-determined answers. the participant simply has to tick a box, and they produce quantitative data.
what are the three different ways a closed question can be asked?
likert scales
rating scales
fixed choice options
what is a likert scale?
a scale that indicates the strength of an agreement (strongly agree to strongly disagree)
what is a rating scale?
a scale that indicates the strength of a feeling eg. very funny to not at all funny
what is a fixed choice option?
when the P just ticks the box that matches the closest
eg. how long have you been drinking alcohol? over one year? over five years? over ten years?
what are the strengths of using a questionnaire?
- they can be easily distributed to p’s so the researcher can obtain a large sample to generate a lot of data
- questionnaires contain standardised questions which makes them easier to replicate so the researcher can check for reliability
what are the weaknesses of using questionnaires?
- participants may not be honest on their questionnaire to appear in a more favourable light to the researcher = responding to social desirability bias, which affects the validity of the findings
- questionnaires may have complex questions that are difficult to understand, or leading questions which urge the participants to give a certain response. this can lead to invalid findings.
what is a strength of open questions?
allow the p to express themselves and generate qualitative data that is rich in depth and and meaning. this can give the researcher a fuller understanding of the behaviour being studied
what is a weakness of open questions?
the qualitative data that is produced is varied, and there is so much of it that it is very time consuming to analyse and draw conclusions from. the researcher may also misinterpret the data.
what is a strength of closed questions?
the quantitative data thats generated is easy to analyse and draw conclusions from. its also easy to represent the data statistically which allows the researcher to visualise trends more clearly.
what is a weakness of closed questions?
the p’s cannot fully express themselves and the researcher has already pre-determined the answers. the quantitative data produced lacks any deep meaning and so the researcher cannot get a full understanding of the behaviour being researched.