RLMM"Market Identification"

Question 1

What are the four markets we identify and prospect?

Answer 1

1) High School Market
2) Primary Market: 17-21 attending high school or accredited post secondary school
3) Work Force Market: 17-39 not attending school
4) Secondary Market: 22-29 that is not in high school

Question 2

What does “WebSTEAM” stand for?

Answer 2

Web-based Strategic Territory Evaluation and Analysis for Management

Question 3

What are the two “modes” of WebSTEAM?

Answer 3

WebSTEAM Live & Research

Question 4

What are the standard reports in WebSTEAM?

Answer 4

1) History
2) Population
3) Quality
4) Totals
5) ASAD

Question 5

What does “SMART” stand for?

Answer 5

Station Market Analysis and Review Technique

Question 6

What are the components of SMART?

Answer 6

1) ASAD
2) Goal Recaps
3) eSOAR Folders
4) DEP Status Board
5) Recruiter Territory Breakdown

Question 7

What does ASAD comprise of?

Answer 7

Current plus previous two years of ASAD data. Provides a measure of the zip code population’s propensity to join the military.

Question 8

What does “ASAD” stand for?

Answer 8

All Service Accession Data

Question 9

What do the Goal Recaps comprise of?

Answer 9

Current plus two years of NRS Goal Recaps. A 12 month picture of all assigned goals and wickets the NRS was goaled with and attained.

Question 10

What is the “eSOAR Folder” comprised of?

Answer 10

A standardized excel document for every high schooled community college in the NRS assigned territory. Consist of:
1) General School Information
2) Faculty List
3) Current Future Sailors
4) Last Year Future Sailors
5) Monthly Activities
6) COI and RAD Tracker

Question 11

What does the DEP Status Board comprised of?

Answer 11

1) SYTD WillGrad (WG) Target: Total number of high school seniors assigned as a target within the NRS for the present school year.
2) SYTD WG ATTN: Total number of WGs attained for the present school year.
3) DEP Accessions: Number of NCO to date for the current month.
4) Total DEP: Total number of Future Sailors in the DEP. This number will match your total DEP in the ARM.
5) Future Sailor Type:
Black. Non-Warrior Challenge workforce males
Blue. All Warrior Challenge will-graduate males.
Red. All Non-Warrior Challenge, or Nuclear Field female Future Sailors.
Green. All Warrior Challenge Future Sailors.
Orange. Al Nuclear Field Future Sailors.

Question 12

What is taken into consideration when establishing a territory breakdown?

Answer 12

1) Recruiter Market Share. ASAD GNC three-year average.
2) Total Seniors
3) “A” Cell Market share
4) High Schools Assigned.
5) Distance
6) Diversity