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epi test 1 > risk communication & apps in vet med > Flashcards

risk communication & apps in vet med Flashcards

1
Q

define risk

A
  • probability or threat of any negative occurrence
  • caused by external or internal vulnerabilities
  • can be avoided with preemptive action
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2
Q

what are the 2 equations for risk?

what is the difference between the 2?

A

risk=probability X severity
-more statistical

risk=hazard + outrage
-more emotional

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3
Q

according to dr sandman (who developed the second/emotional equation), the most important fact about risk communication is?

A

the low correlation between the hazard and the outrage (what can be upsetting isn’t always dangerous)

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4
Q

t or f.

0 risk is achievable

A

false

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5
Q

define risk perception

A

-a combination of thought and emotion

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6
Q

the thought portion of risk perception deals with?

A
  • focuses on the hazard & probability it will occur
  • hazard: something can go wrong
  • probability: likelihood of something happening
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7
Q

the emotion portion of risk perception deals with?

A
  • focuses on emotion that is evoked when considering potential consequences and value of what may be lost
  • consequences: implications of the hazard
  • value: importance of what may be lost
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8
Q

what is the biggest/most frequent emotion people have?

A

acceptance

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9
Q

what do you know about fear?

A
  • automatic
  • temporary
  • comes early
  • small over reaction (but if not controlled can morph into something worse)
  • once it starts, its hard to stop
  • easily re-established
  • contagious
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10
Q

what do you know about denial?

A
  • less common & more dangerous than fear
  • more common than panic
  • is bad
  • occurs when you dont take the necessary actions
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11
Q

how do you reduce denial?

A
  • legitimize the fear
  • address the fear
  • act from a given range of options
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12
Q

what do you know about trust?

A
  • slowly acquired
  • easy to loose
  • hard to re-establish
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13
Q

define risk communication

A
  • ensure that messages and strategies are effectively communicated to the public
  • deal with risk management & risk assessment
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14
Q

why did risk communication begin?

A

because the community believed that they were being “shorted”
-had mistrust in authorities that they were being told everything

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15
Q

what do risk communications do?

A
  1. empower audiences to make informed decisions
  2. decrease illness, injury, & death
  3. correct rumors
  4. take emotional responses into account
  5. discourages negative behavior
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16
Q

define walking well

A

people that are healthy but they flood the hospitals/clinics because theyre so afraid of the risks
-risk communications discourages this behavior

17
Q

according to dr. sandman, what are the 4 risks of communication?

A
  1. outrage management
  2. crisis communication
  3. precaution advocacy
  4. sweet spot
18
Q

define the outrage management task.

what should you say to the public if this occurs?

A
  • you have a low hazard but people have high outrage (a lot of emotion)
  • risk communications are trying to decrease emotion in this situation

-“calm down”

19
Q

define the precaution advocacy task

what should you say to the public if this occurs?

A
  • have a high hazard but people have low outrage (very little emotion)
  • risk communications are trying to increase emotion in this situation

-“watch out”

20
Q

define the sweet spot task

what should you say to the public if this occurs?

A
  • have an intermediate hazard and people have an intermediate outrage
  • “and what do you think?”
21
Q

define the crisis communication

what should you say to the public if this occurs?

A
  • have a high hazard and people are blowing it out of proportion
  • help people cope with the risk

-“we’ll get through this together”

22
Q

what are the 2 common risk communication mistakes in vet med?

A
  1. withholding information

2. over assurance of audience

23
Q

why would someone choose to withhold information?

A

-prevent panic at that time

24
Q

why would someone want over assurance of the audience?

A

-lessen the fear at that time

25
Q

what is the importance of empathy?

A

people want to know that you care before they care what you know

26
Q

what is the risk communications life cycle?

A
  1. pre-crisis
  2. initial
  3. maintenance
  4. resolution
  5. evaluation
27
Q

what occurs in the pre-crisis phase of the life cycle?

A
  • be prepared
  • make alliances
  • test the messages that are sent out
28
Q

what occurs in the initial phase of the life cycle?

A
  • acknowledge event with empathy
  • inform public with simplest terms
  • make emergency courses of action
29
Q

what occurs in the maintenance phase of the life cycle?

A
  • help public understand the risk
  • gain understanding and support for response & recovery
  • listen to feedback & correct misinformation
30
Q

what occurs in the resolution phase of the life cycle?

A
  • improve public response in the future through education
  • examine problems & reinforce what worked in the response & recovery
  • resource allocation to the problem
  • promote the agency
31
Q

what occurs in the evaluation phase of the life cycle?

A
  • evaluate communication plan and performance
  • document lessions learned
  • determine specific actions to improve
32
Q

what is message mapping?

A
  • the most important tools available to a risk communicator
  • has hierarchically organized responses to anticipated questions/concerns
  • its a visual aid that provides the message of what is of high concern/controversial issue
33
Q

how do you make a message map?

A
  1. identify stakeholders
  2. identify a complete list of stakeholder concerns & questions
  3. analyze the questions to ID common sets of underlying concerns
  4. develop key messages in response to the list of stakeholders concerns and questions
34
Q

how do you determine the concerns of the stokeholds?

A

ask questions:

  1. how contagious is it?
  2. can everyone be vaccinated?
  3. what are the signs & symptoms?
  4. why is it a good weapon?
  5. what’s being done to prepare?
  6. what kind of medical care will be available?
35
Q

what are the key features of message mapping?

A
  1. develop a limited number of messages (3 key messages with 3 supporting facts)
  2. keep brief (less than 3 seconds or
36
Q

when an FAD occurs, who should tell people they have potential exposure?

A

state or local health department

37
Q

who investigates an FAD outbreak for other cases of it?

A

state veterinarian

epi test 1 (7 decks)

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