risk communication & apps in vet med Flashcards
define risk
- probability or threat of any negative occurrence
- caused by external or internal vulnerabilities
- can be avoided with preemptive action
what are the 2 equations for risk?
what is the difference between the 2?
risk=probability X severity
-more statistical
risk=hazard + outrage
-more emotional
according to dr sandman (who developed the second/emotional equation), the most important fact about risk communication is?
the low correlation between the hazard and the outrage (what can be upsetting isn’t always dangerous)
t or f.
0 risk is achievable
false
define risk perception
-a combination of thought and emotion
the thought portion of risk perception deals with?
- focuses on the hazard & probability it will occur
- hazard: something can go wrong
- probability: likelihood of something happening
the emotion portion of risk perception deals with?
- focuses on emotion that is evoked when considering potential consequences and value of what may be lost
- consequences: implications of the hazard
- value: importance of what may be lost
what is the biggest/most frequent emotion people have?
acceptance
what do you know about fear?
- automatic
- temporary
- comes early
- small over reaction (but if not controlled can morph into something worse)
- once it starts, its hard to stop
- easily re-established
- contagious
what do you know about denial?
- less common & more dangerous than fear
- more common than panic
- is bad
- occurs when you dont take the necessary actions
how do you reduce denial?
- legitimize the fear
- address the fear
- act from a given range of options
what do you know about trust?
- slowly acquired
- easy to loose
- hard to re-establish
define risk communication
- ensure that messages and strategies are effectively communicated to the public
- deal with risk management & risk assessment
why did risk communication begin?
because the community believed that they were being “shorted”
-had mistrust in authorities that they were being told everything
what do risk communications do?
- empower audiences to make informed decisions
- decrease illness, injury, & death
- correct rumors
- take emotional responses into account
- discourages negative behavior
define walking well
people that are healthy but they flood the hospitals/clinics because theyre so afraid of the risks
-risk communications discourages this behavior
according to dr. sandman, what are the 4 risks of communication?
- outrage management
- crisis communication
- precaution advocacy
- sweet spot
define the outrage management task.
what should you say to the public if this occurs?
- you have a low hazard but people have high outrage (a lot of emotion)
- risk communications are trying to decrease emotion in this situation
-“calm down”
define the precaution advocacy task
what should you say to the public if this occurs?
- have a high hazard but people have low outrage (very little emotion)
- risk communications are trying to increase emotion in this situation
-“watch out”
define the sweet spot task
what should you say to the public if this occurs?
- have an intermediate hazard and people have an intermediate outrage
- “and what do you think?”
define the crisis communication
what should you say to the public if this occurs?
- have a high hazard and people are blowing it out of proportion
- help people cope with the risk
-“we’ll get through this together”
what are the 2 common risk communication mistakes in vet med?
- withholding information
2. over assurance of audience
why would someone choose to withhold information?
-prevent panic at that time
why would someone want over assurance of the audience?
-lessen the fear at that time
