Risk Communication

Question 1

T/F: A risk is the probability or threat of damage, injury, loss, or liability, and may be avoided through preemptive action.

Answer 1

TRUE

Question 2

Disaster Risk, potential damage to a system in a period of time, is determined as a function of what 3 factors?

Answer 2

Hazard

Exposure

Capacity/Vulnerability

Question 3

Dr. Sandman said that risk was equal to hazard + outrage. What kind of correlation do outrage and hazard have?

Answer 3

Very low correlation: People tend to be more emotional over hazards that aren’t very dangerous, and aren’t as concerned with hazards that actually have a high potential for danger.

“The risks that upset people are completely different from the risks that kill people”

Question 4

Risk perception is a combination of _____ and _____.

Answer 4

thought, emotion

Question 5

The thinking (logic) part of risk perception focuses on the hazard and probability it will occur, while the emotion part of risk perception focuses on what?

Answer 5

Emotions evoked when considering potential consequences and value of what may be lost.

Question 6

What are the human reactions to risk, in order, starting with the most frequent?

Answer 6

Acceptance > Fear > Denial > Panic

Question 7

Reaction to risk that is automatic, rapid, temporary but easily re-established, and contagious:

Answer 7

Fear

Question 8

People that refuse to evacuate for hurricanes are exhibiting which reaction to risk?

Answer 8

Denial - can be very dangerous

Question 9

How can we reduce negative feelings?

Answer 9

Legitimize fear

Give a range of options

Question 10

What is most often used to describe an organization facing crisis, and the need to communicate about that crisis to stakeholders and the public?

Answer 10

Risk communication

Question 11

Risk communication is a 2-way communication between ________ and ________.

Answer 11

Risk management; Risk assessment

Question 12

What level of education is appropriate for addressing large audiences?

Answer 12

6th grade :-/

Question 13

What are some factors that contributed to the growth of risk communication?

Answer 13

Public interest

Demand for information

Mistrust in risk management

Public’s ability to be manipulated

Question 14

Demands for unneeded treatment, disorganized group behavior, bribery/fraud, increased alcohol use, and increased MUPS are examples of what?

Answer 14

Harmful human behavior during a crisis

Question 15

Which of the harmful human behaviors during crisis can contribute to animal neglect, abuse, and abandonment?

Answer 15

increase in MUPS

Question 16

Outrage management takes place when ______ is greater than the _______.

Answer 16

Outrage; hazard

“Calm down!”

Question 17

Precaution advocacy takes place when _______ is greater than ______.

Answer 17

Hazard; outrage

“Watch out!”

Question 18

When hazard and outrage are both high, ________ takes place.

Answer 18

Crisis communication

“We’ll get through this together”

Question 19

What are the 2 most common risk communication mistakes in veterinary medicine?

Answer 19

Withholding information

Over-assurance

Question 20

In a public poll, empathy was the most important trait a veterinarian could have. How long into an appointment should we be giving an empathetic statement?

Answer 20

30 seconds