Right quantity at the right time Flashcards
Width of assortment refers to:
The number of different product lines on offer
Depth of assortment refers to:
The number of product items with in each product line.
Advantages of having a wide and deep merchandising mix:
May lead to a loyal customer base
May lead to a one-stop shopping experience where customers can go to a store and buy everything they need.
Disadvantages of having a wide and deep merchandising mix:
High level of investment in stock needed
Higher insurance costs
Additional space required
Some items or lines may have a slower turnover.
Advantages of having a narrow and deep merchandising mix
A specialised service and a wide variety in a product line are on offer.
Disadvantages of having a narrow and deep merchandising mix:
One stop shopping is not possible.
Changes in customers preferences can have a devastating effect.
Market must be substantial enough to make such a business viable.
Methods to determine the level of stock to keep:
Basic Stock List
Optimum order quantity
Basic Stock List
This is a list that indicates which stock is an absolute necessity for the retailer and should never be sold out.
Compiling a basic stock list is not enough.
A retailer must determine how many units of each product to order. (Optimum order quantity)
Example of basic stock list of a convenience store
Milk
Bread
Cigarets
Newspapers
Optimum Order Quantity
Optimum Order Quantity is the amount a retailer orders to keep costs at a minimum.
Costs associated with stock are carrying costs, ordering costs and out of stock costs.
Carrying costs
The costs acquired to keep stock.
Carrying costs increase when more products are ordered per order.
Large order quantities, needs more storage (warehouse) and this will increase costs because capital is tied up in stock, warehousing, insurance, taxes and depreciation.
If the capital were more liquid and less stock were to be ordered, less depreciation would be written of, fewer products would become obsolete and less insurance costs.
Ordering Costs
The costs associated with ordering costs.
This may include shipping and communication stock, such as computer time, order forms, labour and handling new orders.
When more orders are placed, ordering costs increase.
Ordering costs would therefore, decrease if retailers cut down on the number of times they place orders.
Other costs are associated with higher quantities ordered such as storage, insurance, interest etc.
The optimum order quantity:
The optimum order quantity will be where the total costs associated with ordering the merchandise are at a minimum.
Total Costs:
Total costs are merely the sum of the ordering costs and the carrying costs.
Out-of-stock costs
Out-of-stock costs are associated with the loss of sales because the retailer does not have a specific product available.
It’s the loss of sales associated with the unavailability and is very difficult to measure.