Rhetorical Analysis

Question 1

Analyze texts for the ways they encourage audiences to inhabit certain moods, believe
certain ideas, or undertake certain actions.

Answer 1

Rhetorical Analysis

Question 2

refers to the ancient art of oratory, persuasion. (use of symbols by humans to
influence and move other humans)

Answer 2

Rhetoric

Question 3

something that invites someone to think of something other than itself.

Answer 3

Sign

Question 4

Theories of the sign - Ferdinand de Saussure

Answer 4

Semiology- a science which studies the role of signs as part of social life.

He differentiated langue(linguistic) and parole(speech) the synchronic
analysis( illuminate the conditions for existence examining rules of combination and
substitutability within system.) and diachronic(evolutionary linguistics origin of
language) said signs were combination of

Signifer- sound-image refers to the material
form of a sign perceived by senses.

Signified- mental concept evoked by the signifier.

Question 5

Theories of the sign - Charles Sanders Peirce

Answer 5

Semiotic- quasi-necessary or formal doctrine of signs creates mental interpretation

Iconic signs- operate according to the logic of similarity or likeness

Indexical Signs- linked by cause or association to objects they represent. (fire-smoke)

Symbols- are linked to their corresponding objects purely by social convention or
agreement. Learned rather intuited

Question 6

Theories of the sign - Roland Barthes

Answer 6

Signifying system- Expanding on Saussure’s signs as signifier and
signified

Denotation- first-order signification or what Barthes called the first “plane of
expression”

Connotation- second-order signification and operates at the level of ideology and myth.

Question 7

a set of signs related to each other insofar as their meanings all contribute to the
same set of effects or functions. (4 rhetorical structures)

Answer 7

Text

Clusters- the way individuals signs are associated with and dissociated from one another.
Form- an arousing and fulfillment of desires
Genre- a type kind or class of messages that share distinctive and identifiable aesthetic
stylistic substantive and or ideological conventions.
Narrative- Series of events, real or fictitious that occur in chronological succession.
Affects- can be divided nto the basic categories of feelings, moods, emotions, and
passions shape the way we process sensory data and therefore serve as the basis of human
meaning-making.

Question 8

meaningfulness of art ( and life)

Answer 8

Aesthetics

Question 9

idea largely popularized by anthropologist calude strauss that each
element in a cultural system derives its meaning in relation to other elements in that
system

Answer 9

structuralism