Marxist Analysis Flashcards
theory and social and political movement rooted in the idea that “society is the history of class struggles” started from The German Ideology in 1845
Marxism
mode of production in society determines social relations of
production.
Historical Materialism
social consciousness such as culture, religion, education, politics, and
the judicial system.
Superstructure
material conditions of society
Mode of production by “force of production” such as land natural resource and
technology and its “relations of production” such as labor and ownerships.
Economic base
the continuous desire to increase capital.
Current deeply intertwined patterns of media ownership
Profit-motive
reflects an organization state in which the ownership and control of an
entire industry is dominated by just a few companies. Also called “oligopoly”.
Concentration
corporate practice of accumulating multiple, though not necessarily
media companies and businesses through startups, mergers, buyouts and takeovers.
Conglomeration
ownership pattern in which the subsidiary companies or branches within
corporation are strategically interrelated.
Integration
a corporation that owns and controls various aspects of production
and distribution within a single media industry.
Vertical integration
an ownership pattern in which a corporation dominates one
stage in the production process.
Horizontal integration
corporate presence in multiple countries.
Strategies for strong and tactic for weak to prevent domination
Multinationalism
Main strategies of profit maximization in media industry
Cross-development- involvement of multiple subsidiary companies in the development
production and distribution. Sometimes called “synergy”
making realality – unreality or fake. Or exaggeration.
Spectacle
make sequels, trilogies, spin-offs to avoid dangers“nothing succeeds like
success”
Logic of safety
combinations of companies into project to share if failure/success
Joint ventures
