Rhetoric Midterm Flashcards
In the Rhetorical Triangle, what is the message?
Information, evidence, argument reasons, data, structure
In the Rhetorical Triangle, what is Audience?
Their beliefs, values, knowledge, and experience.
In the Rhetorical Triangle, what role does the communicator have?
ethos (credibility), authority correctness, appearance, eloquence
What does AUDIENCE stand for?
Analysis Understanding Demographics Interest Environment Needs Customization Expectations
What is Analysis (AUDIENCE)?
Who is the audience?
What is Understanding (AUDIENCE)?
What is the audience’s knowledge of the subject?
What is Demographics (AUDIENCE)?
What is their background?
What is Interest (AUDIENCE)?
Why are they reading your document?
What is Environment (AUDIENCE)?
Under what circumstances, will this document be sent/viewed?
What is Needs (AUDIENCE)?
What are the audience’s needs associated with your document topic?
What is Customization (AUDIENCE)?
What specific interests should you address?
What is Expectations (AUDIENCE)?
What does the audience expect to learn from your document?
What do you have to keep in mind when addressing audience? (10)
age
gender
education
ethnicity
political philosophy
religious beliefs
roles (student, professional, parent, citizen, owner, etc.)
interests/hobbies
general or specialized knowledge concerning topic (– = +)
preconceptions concerning your topic
(likely to agree/disagree, eager/open or resistant)
What are audience values?
Beliefs in which one has an emotional investment–determine thought, belief, action, and opinion.
What is the difference between logical proof and rhetorical proof?
Logic deals with universal and certain truths where rhetorical proof deals with probable truths.
What is deduction?
Argument moves from a general stance inward.
What is induction?
Argument moves from a particular instance to similar instances to more general truth (usually based on experience)
Where does rhetorical reasoning come from?
Description, narration, statistics, and authorities.
What 2 things does ethos encompass?
Credibility of speaker and morality (based on values)
What are the other appeals? (5)
Tradition, Novelty (Modernity), Luxury, Authority, and commonality/simplicity