Reward Need Flashcards
Why did Byrne and Clore suggest we engage in relationships?
We find them rewarding and being alone as unpleasant
What ways are we rewarded?
Operant conditioning-
Positive reinforcement- argyle suggested individuals who are rewarding are most liked and pos non verbal cues eg smiling reinforce certain behaviours
Negative reinforcement- helps us deal with the negative feeling
Makes us more likely to see them as they remove the negative feeling
Classical conditioning- associate individual with pos circumstance eg sociable relaxing atmos
Eg meeting someone in a good mood associate with pos feeling find the more att
Researchers for reward need?
May and Hamilton
Cunningham
What did May and Hamilton do?
Asked females to rate photos of males
One group nice music one group unpleasant
Found those who listened to pleasant group rated males more attractive
What did Cunningham do?
Males watched a ahoy movie or a sad movie
Then interacted with females
Most positive interaction came from happy movie
Eval?
Too simplistic
Gender diffs
Nurture
Why gender diffs?
Women socialised into being attentive to the needs if others maybe more than males
Females see caring as it’s own reward
Why too simp
May be that max personal rewards may become awkward is situation is unfair
Who proposed the reward need?
Byrne and Clore
