Revenue Models Flashcards
1
Q
Customer acquisition cost
A
how much it costs to acquire a customer – this could be through search engine marketing, using Facebook advertising or another channel.
2
Q
Conversion rate (number of visitors who buy)
A
he number of people who visit your eCommerce site compared to the number of people who put their hand in their pocket and buy something!
3
Q
Average order value (the typical order size):
A
the total cash amount that customers buy per visit; the most they buy in each visit, the higher the value.
