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Fundamentals of E-Commerce > Frameworks > Flashcards

Frameworks Flashcards

1
Q

What are the 9Ps of ecommerce?

A

Platform’, ‘Project’, ‘Partner’, ‘Payments’, ‘Performance’, ‘Personas’, ‘Products’, ‘Propositions’ ‘People’.

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2
Q

What are the 4Cs of eCommerce?

A

‘Customer journey’, ‘Channels’, ‘Customer acquisition’ and ‘Conversion rate optimisation’ (CRO).

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Fundamentals of E-Commerce (7 decks)

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