Channel to Market Flashcards
What is Brand.com ?
Selling direct to the customer from your website – an online store.
What does Brand.com entail/mean?
You own the brand and the customer experience end to end - including customer service, order processing and delivery. You stock and sell (almost exclusively) your own brands. These brands are typically available in physical retail outlets as well.
Examples of Brand.com?
Apple.com, Nike.com
What is Direct to consumer (DTC)?`
A new variation on the Brand.com model. typically new brands created from scratch that pursue a single-item retailing strategy. Like brand.com, DTC brands control the product, proposition, packaging, brand message and digital merchandising. An example is www.gymshark.com. Many DTC brands eventually start distributing on Amazon.
What is the difference between Brand.com & DTC?
X
What is Retailer.com?
covers websites that sell products from a large number of brands. Basically, these are your high-street department stores - but online! They are a one-stop shop using supply chain or scale advantages, for instance, next.com, tesco.com, www.lookfantastic.com, www.asos.com or ao.com.
What are Horizontal Marketplaces?
marketplaces that offer a large selection of products across lots of different categories. Amazon.com is the best known example of a horizontal marketplace, as it is a one-stop shop for sellers to provide many categories, so is eBay, Allegro in Poland, Lazada in Southeast Asia and Mercado Libre in Latin America. All transactions are processed by the marketplace operator and they take a cut of the final price. Marketplaces such as Amazon are now offering branded online stores similar to brand.com but within the Amazon Marketplace.
What are Vertical Marketplaces?
focus on one particular market or industry, for example food services marketplaces, such as Just Eat and Deliveroo. They can also be considered as marketplaces as they connect local restaurants with consumers looking for delivered meals. Lyst.com serves fashion retailers and fashion customers. Each fashion brand selects the collection of fashion items it makes available through Lyst to give retail customers the feeling of browsing a curated fashion collection. Likewise, Airbnb is a marketplace in only one particular market - as its connects properties with travellers.
What is Social Commerce?
eCommerce on social media channels such as Facebook, Instagram and Pinterest. Each of these well-known social media brands are putting together a comprehensive eCommerce capability - so you can sell directly from the eCommerce channel.
