RETURN ON INVESTMENT OBJECTIVES Flashcards
What is return in investment
Return On investment - Spending money on things that will enable the organisation to achieve its goals.
What can return on investment be shortened to
ROI
What are factors determining investment levels
Managers attitude to risk
Market conditions (It might now be worth making the investment if the market conditions are tough)
Competitors actions - You might feel as if you need to invest in new equipment if you’re competitors are also doing so
Level of retained profit - The more retained profit an organisation has = the more ability it has to invest risk free, because it doesn’t have to borrow money, or try and raise it from its owners by selling shares etc
Interest rates or the availability of finance
Expected rate of return on investment - how long will it take for an investment to be paid back
Why do companies do investment appraisal
Before a manager or any company will be prepared to invest (diligent companies) it’s a good practise to conduct something called investment appraisal, where managers compare the cost of an investment to the expected revenues that will arise
What is investment appraisal
Investment appraisal is a process that managers use to compare the cost of an investment to the expected revenues that will arise
How do you calculate return on investment
Revenue - costs of investment divided by total cost of investment multiplied by 100