Researcher Names Flashcards
Aronson & Linder
Proposed gain-loss principle (an evaluation that changes will have more effect than an evaluation that remains constant)
Solomon Asch
Studies conformity by asking subjects to compare the lengths of lines
K. Clark & M. Clark
Performed study on doll preferences in African American children (used in Brown v. Board of Education); black and white children preferred white dolls
Darley & Latane
Proposed that there were two factors that could lead to non-helping: social influence and diffusion of responsibility
A. Eagly
Suggested that gender differences in conformity were not due to gender, per se, but to differing social roles
L. Festinger
Developed cognitive dissonance theory; also developed social comparison theory
E. Hall
Studies norms for interpersonal distance in interpersonal interactions
F. Heider
Developed balance theory to explain why attitudes change; also developed attribution theory and divided attributions into two categories: dispositional and situational
C. Hovland
studied attitude change, source credibility
I. Janis
Developed the concept of groupthink to explain how group decision making can sometimes go awry
M. Lerner
proposed concept of belief in a just world
K. Lewin
Divided leadership styles into three categories: autocratic, democratic, and laissez-faire
W. McGuire
studied how psychological inoculation could help people resist persuasion
S. Milgram
studied obedience by asking subjects to administer electroshock; also proposed stimulus-overload theory to explain differences between city and country dwellers
T. Newcomb
studied political norms (community influence)
Petty & Cacioppo
developed elaboration likelihood model of persuasion (central and peripheral routes to persuasion)