Research Techniques Flashcards
What does consume mean in media?
Watching, reading or listening to a media product.
What is primary research?
Research you conduct yourself.
Give 3 examples of primary research.
Interviews, questionnaires and surveys.
Provide one advantage of primary research.
The data is unique and nobody else will have access to it.
Provide one disadvantage of primary research.
Primary research can be time consuming to collect.
What is secondary research?
Research that has already been gathered, compiled, organised and published by others.
Give 3 examples of places to find secondary research.
Articles from the internet, IMDb, Letterboxd, Rotten Tomatoes.
Provide one advantage of secondary research.
The data has already been collected by someone else and is therefore available with little cost.
Provide one disadvantage of secondary research.
Researches have to check the credibility of the source.
What is qualitative research?
Information expressed through words.
What is quantitative research?
Information expressed in numbers.
What is an open ended question?
A question without a limited amount of possible answers, usually containing descriptions, opinions and feelings. Tend to have longer answers.
What is a closed question?
A question with only one sort of answer, for example yes/no, true/false or a number.
What type of question is used to get qualitative research?
Open ended
What type of question is used to get quantitative research?
Closed
