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Creative Media BTEC > Audience > Flashcards

Audience Flashcards

1
Q

What does audience mean in media?

A

Any group of people who consume a media product.

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2
Q

What does categorise mean in media?

A

Dividing the audience into different groups based on demographic or psychographic characteristics.

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3
Q

What does mainstream/mass mean in media?

A

A media product which is used by a large audience.

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4
Q

What does niche mean in media?

A

A media product which may only appeal to a small group of people.

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5
Q

What is demographics?

A

An audience profile based on things that are easily measurable. It uses quantitative data.

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6
Q

What is psychographics?

A

An audience profile based on psychological characteristics. It uses qualitative data.

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7
Q

What are some examples of demographic characteristics?

A

Income, location, sexuality, ethnicity, age, disability, race, social class, gender, religion, occupation, family structure, education, etc.

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8
Q

What are some examples of psychographic characteristics?

A

Opinions, lifestyle, hobbies, interests, desires, goals, values, personality, etc.

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9
Q

What typically appeals to young children?

A

Colourful visuals, child-like relatable characters, light themes, short episodes, simple and basic ideas.

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10
Q

What typically appeals to teenagers?

A

Longer videos with relatable characters that have similar experiences, popular trends, more complex ideas, social media, music, exploring identity.

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11
Q

What typically appeals to adults?

A

Interesting/nostalgic history, financial advice, educational videos, relationship advice, relatable characters.

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12
Q

What would appeal to all ages equally?

A

Media could appeal to all audiences by involving characters which are of all ages and are relatable to audiences of all ages.

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13
Q

What are gender roles?

A

Behaviours and attitudes that are generally considered acceptable, appropriate, or desirable for a person based on that person’s perceived gender.

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14
Q

What are some traditional feminine gender stereotypes?

A
  • Not aggressive
  • Dependent
  • Easily influenced
  • Submissive
  • Passive
  • Home-oriented
  • Easily emotionally hurt
  • Indecisive
  • Talkative
  • Gentle
  • Sensitive to other’s feelings
  • Very desirous of security
  • Cries a lot
  • Emotional
  • Verbal
  • Kind
  • Tactful
  • Nurturing
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15
Q

What are some traditional feminine gender stereotypes?

A
  • Aggressive
  • Independent
  • Not easily influenced
  • Dominant
  • Active
  • Worldly
  • Not easily emotionally hurt
  • Decisive
  • Not at all talkative
  • Tough
  • Less sensitive to other’s feelings
  • Not very desirous of security
  • Rarely cries
  • Logical
  • Analytical
  • Cruel
  • Blunt
  • Not nurturing
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16
Q

Why do you think more males play video games than females?

A

Women are highly underrepresented in video games.

17
Q

In video games, what do female characters usually present?

A

The damsel in distress and/or the sexualised woman.

18
Q

What are socio-economic groups?

A

A group of people who have a similar status in society, based on things like their wealth, education and occupation.

19
Q

What social status is social grade A?

A

Upper Middle Class

20
Q

What social status is social grade B?

A

Middle Class

21
Q

What social status is social grade C1?

A

Lower Middle Class

22
Q

What social status is social grade C2?

A

Skilled Working Class

23
Q

What social status is social grade D?

A

Working Class

24
Q

What social status is social grade E?

A

Unemployed/receiving benefits

25
Q

What kinds of profession are typically associated with social grade A?

A

Higher managerial, administrative or professional. Doctors and lawyers

26
Q

What kinds of profession are typically associated with social grade B?

A

Intermediate managerial, administrative or professional. Managers and teachers.

27
Q

What kinds of profession are typically associated with social grade C1?

A

Non-manual workers. Office workers.

28
Q

What kinds of profession are typically associated with social grade C2?

A

Skilled manual workers. Plumbers and electricians.

29
Q

What kinds of profession are typically associated with social grade D?

A

Semi-skilled and unskilled manual workers. Shop assistants, farm and building site labourers.

30
Q

What kinds of profession are typically associated with social grade E?

A

Casual workers (not in regular employment). Pensioners and others who depend on the state for their income.

Creative Media BTEC (4 decks)

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