Audience Flashcards
What does audience mean in media?
Any group of people who consume a media product.
What does categorise mean in media?
Dividing the audience into different groups based on demographic or psychographic characteristics.
What does mainstream/mass mean in media?
A media product which is used by a large audience.
What does niche mean in media?
A media product which may only appeal to a small group of people.
What is demographics?
An audience profile based on things that are easily measurable. It uses quantitative data.
What is psychographics?
An audience profile based on psychological characteristics. It uses qualitative data.
What are some examples of demographic characteristics?
Income, location, sexuality, ethnicity, age, disability, race, social class, gender, religion, occupation, family structure, education, etc.
What are some examples of psychographic characteristics?
Opinions, lifestyle, hobbies, interests, desires, goals, values, personality, etc.
What typically appeals to young children?
Colourful visuals, child-like relatable characters, light themes, short episodes, simple and basic ideas.
What typically appeals to teenagers?
Longer videos with relatable characters that have similar experiences, popular trends, more complex ideas, social media, music, exploring identity.
What typically appeals to adults?
Interesting/nostalgic history, financial advice, educational videos, relationship advice, relatable characters.
What would appeal to all ages equally?
Media could appeal to all audiences by involving characters which are of all ages and are relatable to audiences of all ages.
What are gender roles?
Behaviours and attitudes that are generally considered acceptable, appropriate, or desirable for a person based on that person’s perceived gender.
What are some traditional feminine gender stereotypes?
- Not aggressive
- Dependent
- Easily influenced
- Submissive
- Passive
- Home-oriented
- Easily emotionally hurt
- Indecisive
- Talkative
- Gentle
- Sensitive to other’s feelings
- Very desirous of security
- Cries a lot
- Emotional
- Verbal
- Kind
- Tactful
- Nurturing
What are some traditional feminine gender stereotypes?
- Aggressive
- Independent
- Not easily influenced
- Dominant
- Active
- Worldly
- Not easily emotionally hurt
- Decisive
- Not at all talkative
- Tough
- Less sensitive to other’s feelings
- Not very desirous of security
- Rarely cries
- Logical
- Analytical
- Cruel
- Blunt
- Not nurturing
Why do you think more males play video games than females?
Women are highly underrepresented in video games.
In video games, what do female characters usually present?
The damsel in distress and/or the sexualised woman.
What are socio-economic groups?
A group of people who have a similar status in society, based on things like their wealth, education and occupation.
What social status is social grade A?
Upper Middle Class
What social status is social grade B?
Middle Class
What social status is social grade C1?
Lower Middle Class
What social status is social grade C2?
Skilled Working Class
What social status is social grade D?
Working Class
What social status is social grade E?
Unemployed/receiving benefits
What kinds of profession are typically associated with social grade A?
Higher managerial, administrative or professional. Doctors and lawyers
What kinds of profession are typically associated with social grade B?
Intermediate managerial, administrative or professional. Managers and teachers.
What kinds of profession are typically associated with social grade C1?
Non-manual workers. Office workers.
What kinds of profession are typically associated with social grade C2?
Skilled manual workers. Plumbers and electricians.
What kinds of profession are typically associated with social grade D?
Semi-skilled and unskilled manual workers. Shop assistants, farm and building site labourers.
What kinds of profession are typically associated with social grade E?
Casual workers (not in regular employment). Pensioners and others who depend on the state for their income.
