Purpose Flashcards
What is a producer in media?
An individual or a company that creates content for audiences to consume.
What are the three types of media production companies?
- Media Conglomerates
- Public Service Broadcasters (PSB)
- Independent Media Producers
What are media conglomerates?
Huge companies that own and control most of the media production around the world.
What are the six big media conglomerates who are in charge of most of the mass media we consume?
- National Amusements
- Disney
- TimeWarner
- Comcast
- News Corp
- Sony
What is the motivation or main purpose of media conglomerates?
To make money.
What are Public Service Broadcasters (PSBs)?
Media producers that provide information, advice or entertainment to the public without trying to make a profit (non-profit).
What are the 4 main PSB networks?
- The BBC
- ITV
- Channel 4
- Channel 5
What is the motivation or main purpose of Public Service Broadcasters (PSBs)?
To provide service for all.
What happens to money made by Public Service Broadcasters (PSBs)?
Goes back into making more media products for the people.
What are independent media producers?
Small media production, marketing, or distribution companies not affiliated with a ‘major’ commercial company.
What is the motivation or main purpose of independent media producers?
To gain critical acclaim (recognition and awards).
What are the four main purposes of media products?
- To raise awareness
- To entertain/provide escapism
- To sell/promote something
- To inform/educate
What is the uses & gratifications theory?
A theory to explain why audiences consume media products to fulfil certain gratifications.
What are gratifications?
Needs or desires
Can media products fulfil more than one gratification at a time?
Yes
