Research Methods - Self Reporting Methods Flashcards
What are self reporting methods
Non experimental methods/techniques used to ask people questions about their experiences and/or beliefs
What is a questionnaire
A set of questions designed to collect info about a topic/topics
What are the strengths of a questionnaire
- you can collect the same information from a large number of people relatively easy
- you can access what people think directly - no guessing
What are open questions
Questions that allow participants to answer however they wish
What are the features of open questions
- generates qualitative data (words)
- no fixed number of responses to select from
- responses provide rich & detailed data - provide insight into the unique human conditions
What are the strengths of open questions
- less chance of research bias (if anonymous)
- less chance of the responses being inflicted by researcher’s expectations
What are the limitations of open questions
Social desirability bias
What are closed questions
Questions that restrict participants to a predetermined set of responses
What are the features of closed questions and what are the different types
- generates quantitative (numerical) data
DIFFERENT TYPES: - checklist
- ranking scale
- likert response scale
What are the strengths of closed questions
Data generated is easy to analyse statistically - direct comparisons can be made
What are the limitations of closed questions
- Questions are unable to pursue & explore different interests
- response bias ( person doesn’t read all the questions and gives the same answer for everything)
What do you need to make sure of when you design questionnaires
- keep terminology simple and clear
- avoid person questions (collect personal info at the end)
- don’t use leading questions
- don’t use questions that make assumptions/ sweeping statements
-pilot and modify the questionnaire - clarity & no ambiguity
What is a structured interview
An interview that contains predetermined questions (usually delivered face-to-face)
What are the strengths of a structured interview
- collects specific data researcher wants
- they are replicable and the data is reliable & consistent
- easier to analyse & see trends ( produces quantitative data)
What are the limitations of a structured interview
The researcher decides which questions are important & may miss particular info participant finds important