Research Methods: Qual/Quant/Primary/Secondary Data DP Flashcards

1
Q

Quantitative data is data that is expressed…

A

Numerically / in numbers

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2
Q

Data that is expressed numerically is called

A

Quantitative data

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3
Q

The number of seconds it takes to complete a task is an example of which type of data?

A

Quantitative

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4
Q

Closed questions produce which type of data?

A

Quantitative

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5
Q

Which type of data can be analysed statistically?

A

Quantitative

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6
Q

How can quantitative data be analysed?

A

Statistically

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7
Q

Which type of data can be easily converted into graphs. charts, etc?

A

Quantitative

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8
Q

Which type of data can be gained from individual scores in experiments such as the number of words recalled?

A

Quantitative

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9
Q

Quantitative data is more simple to analyse, this allows c___________ to be drawn between groups of data and p_________ and t_______ to be established

A

comparisons, patterns and trends

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10
Q

Which type of data allows comparisons to be drawn between groups of data and patterns and trends to be established?

A

Quantitative

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11
Q

Which type of data is more simple to analyse?

A

Quantitative

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12
Q

What does quantitative data lack?

A

Depth and meaning to behaviour

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13
Q

If quantitative data lacks detail about participants’ thoughts/feelings/opinions on a given subject, which type of validity does this reduce?

A

Internal

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14
Q

Which type of data lacks depth and meaning to behaviour?

A

Quantitative

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15
Q

Qualitative data is expressed in…

A

words

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16
Q

Qualitative data may take the form of a written description of the t_______, f________ and o_______ of participants

A

thoughts, feelings and opinions

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17
Q

Qualitative data is d________ data

A

descriptive

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18
Q

Notes recorded within an interview is an example of which type of data?

A

Qualitative

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19
Q

A diary entry is an example of which type of data?

A

Qualitative

20
Q

Open questions produce which type of data?

A

Qualitative

21
Q

Which type of data provides rich detail and depth?

A

Qualitative

22
Q

Which type of data allows participants to develop their thoughts and feelings on a given subject?

A

Qualitative

23
Q

Which type of data provides a greater understanding of the behaviour being studied - quantitative or qualitative?

A

Qualitative

24
Q

Why is qualitative data harder to analyse?

A

It is difficult to summarise statistically to establish patterns/trends

25
Qualitative data analysis is based upon the researchers' own interpretations of the data. What is the weakness here?
Subjective / Potential researcher bias
26
Quantitative data can be analysed statistically - this may make it easier to make objective conclusions about behaviour. True or false?
True
27
What is qualitative data rich in?
Detail and depth
28
How is primary data gathered?
directly/first-hand from the participants themselves
29
Primary data is ______ to the aim of the study
specific
30
Data which is gathered by conducting an experiment, questionnaire, interview or observation would be classed as...
primary data
31
Which type of data is gathered directly/first-hand from the participants themselves?
Primary data
32
Which type of data is specific to the aim of the study?
Primary data
33
Primary data is collected first hand from the participant specifically for the aim of the research. Which type of validity does this increase and why?
Internal validity - allows researchers to specifically target the information that they require and organise and experiment in a way that suits them and their aim
34
Why might secondary data have low internal validity compared to primary data?
It might not meet the direct needs of the researcher, suggesting it may be less useful
35
Which type of data allows researchers to specifically target the information that they require and organise and experiment in a way that suits them and their aim? What does this increase?
Primary - increases internal validity
36
Which type of data - primary or secondary - involves more time and effort to obtain the data and analyse the findings?
Primary
37
Why does primary data involve more time and effort?
Researchers obtain the data and analyse the findings themselves
38
Which type of data - primary or secondary - involves less time and effort to obtain the data and analyse the findings?
Secondary
39
Why does secondary data involve less time and effort?
It is easily accessed and the information the researcher wants to collect might already exist
40
Which type of data - primary or secondary - may be poor quality or have inaccuracies?
Secondary
41
How might secondary data be poor quality or have inaccuracies?
Could be out-dated, incomplete, or not meet the direct needs of the researcher
42
Primary or Secondary? A researcher searches through newspapers to see if there is a relationship between daily temperature and the total number of violent incidents.
Secondary
43
Primary or Secondary? An interview with people with OCD about their experiences.
Primary
44
Primary or Secondary? A comparison of crime statistics in inner city and rural areas to see if there is a difference.
Secondary
45
Primary or Secondary? An observation of how primary school children negotiate rules during a game of marbles.
Primary