research methods: lab and field experiments to assess EWT Flashcards
laboratory experiments description
- the IV is manipulated and DV is measured
- carried out in a controlled setting
- there are controls over extraneous variables
- usually involve an artificial task
- cause and effect conclusions can be drawn
what are the strengths of lab experiments?
- lab experiments are replicable because of strong controls, so they are testable for reliability
- lab experiments use scientific methodology, e.g. forming hypothesis from theory, manipulating IV and measuring DV
what are the weaknesses of lab experiments?
- lab experiments are not ecologically valid, because they do not take place in the ppts’ natural setting
- lab experiments may lack validity with regard to the task - e.g. watching car accident on film is not same as witnessing it in real life
what is a study that can illustrate lab experiments used to assess EW effectiveness?
- Loftus & Palmer 1974
what was the aim of Loftus & Palmer 1974?
- to investigate how information provided to witness after event will influence their memory of that event (e.g. leading questions)
what was the procedure of Loftus & Palmer 1974?
- two lab experiments
- independent measures design
- IV = verb used
- DV = estimate of speed or whether ppts saw glass
what was method 1 of Loftus & Palmer 1974?
- 45 student ppts were shown short video clips
- they were split into 5 groups, with 9 ppts in each one
- all ppts were asked:
‘about how fast were the cars going when they ____ each other’ - each group was given different verb to fill in blank. IV was verb used, which were ’smashed, collided, bumped, hit or contacted’
what were results 1 of Loftus & Palmer 1974? (verb - mean estimate of speed (mph))
smashed - 40.8 mph
collided - 39.3 mph
bumped - 38.1 mph
hit - 34.0 mph
contacted - 31.8 mph
what was method 2 of Loftus & Palmer 1974?
- 150 student ppts were shown short film that showed multi-vehicle car accident and then they were asked questions about it
- ppts were split into 3 groups (with 50 in each group)
- one group was asked:
’how fast were the cars going when they hit each other?’ - second was asked:
’how fast were the cars going when they smashed into each other?’ - third group was not asked about speed of vehicles
- one week later, all ppts returned and were asked:
’did you see any broken glass?’
there was no broken glass in the film
what were results 2 for Loftus & Palmer 1974? (response - smashed - hit - control)
yes - 16 - 7 - 6
no - 34 - 43 - 44
what are the conclusions for Loftus & Palmer 1974?
- as can be seen from results, leading questions can affect speed estimate and also has an effect on whether broken glass is recalled
- Loftus & Palmer argued that verb ’smashed’ meant event was remembered as more severe and so ppts were more likely to report seeing broken glass as this fits with their modified image of event
field experiments description
- similar to lab experiments
- IV is manipulated and DV is measured
- there are controls over extraneous variables
- usually involve artificial task
- cause and effect conclusions can be drawn
- take place in natural setting environment of ppt e.g. in public place such as street (difference to lab experiments)
what are the strengths of field experiments?
- field experiments are replicable to an extent because of strong controls, so they are testable for reliability
- field experiments are ecologically valid, because they take place in ppts’ natural setting
what are the weaknesses of field experiments?
- field experiments might not allow enough control over variables to be reliable because setting is not controlled as it is in lab experiment
- field experiments might not be valid with regards to task either; e.g., line-up that has been set up is not the same as identifying real-life criminal
what is a study that can illustrate field experiments to assess EW effectiveness?
- Yarmey 2004