Research Methods: Content/Thematic Analysis KR

Question 1

What two ways do we use to analyse Qualitative data?

Answer 1

Content and thematic analysis

Question 2

What is qualitative data?

Answer 2

Data that is expressed in words/ descriptive data

Question 3

How is qualitative data analysed?

Answer 3

through content and thematic analysis

Question 4

Content analysis is similar to any observational study, however, how does the researcher usually make observations

Answer 4

indirectly though books, films, ads, interviews and photos

Question 5

How does content analysis analyse qualitative data?

Answer 5

it converts qualitative data to quantitative data

Question 6

How does content analysis convert qual data to quant data?

Answer 6

it identifies meaningful codes then tallies everytime it appears

Question 7

After Tallying, how is the data displayed?

Answer 7

on a graph/table

Question 8

What is meant by a code?

Answer 8

a code is just a category identified in the qual data

Question 9

What is meant by coding?

Answer 9

the process of placing qual data into meaningful categories

Question 10

What are the four steps of content analysis?

Answer 10

1. Read/ view qual data
2. create code
3. reread and tally
4. present data in a graph/table

Question 11

Which step is missing from content analysis?

1. Read/ view qual data
2. create code
3. present data in a graph/table

Answer 11

3. reread and tally

Question 12

Which step is missing from content analysis?

1. Read/ view qual data
2. create code
3. reread and tally

Answer 12

4. present data in a graph/table

Question 13

Which step is missing from content analysis?

2. create code
3. reread and tally
4. present data in a graph/table

Answer 13

1. read/view qual data

Question 14

Which step is missing from content analysis?

1. Read/ view qual data
2. reread and tally
3. present data in a graph/table

Answer 14

2. create a code

Question 15

Where do the marks come from when discussing the process of content and thematic analysis?

Answer 15

A02: you must provide examples

Question 16

What is meant by Thematic analysis?

Answer 16

a method of analysing qualitative date by identifying themes

Question 17

What is meant by a theme?

Answer 17

a pattern within a set of qualitative data

Question 18

What themes might be present when analyzing a teenage girls diary?

Answer 18

Love, friendship, hobbies, family etc.

Question 19

What themes might be present in a transcript of a football match?

Answer 19

Goals, passes, defending, strike etc.

Question 20

How does thematic analysis present data?

Answer 20

keeping the data qualitative

Question 21

How is thematic analysis different to content analysis?

Answer 21

Thematic analysis keeps qualitative data qualitative where as content converts it to quantitative data.

Question 22

Summarise the process of thematic analysis into 4 points

Answer 22

1. read and reread the transcript
2. identify codes
3. combine codes into themes
4. present the data in qualitative format

Question 23

Which part of the process in thematic analysis is missing?

1. read and reread the transcript
2. combine codes into themes
3. present the data in qualitative format

Answer 23

2. identifying codes

Question 24

Which part of the process in thematic analysis is missing?

2. identify codes
3. combine codes into themes
4. present the data in qualitative format

Answer 24

1. read and reread the transcript

Question 25

Which part of the process in thematic analysis is missing?

1. read and reread the transcript
2. identify codes
3. present the data in qualitative format

Answer 25

3. combine the codes into themes

Question 26

Which part of the process in thematic analysis is missing?

1. read and reread the transcript
2. identify codes
3. combine codes into themes

Answer 26

4. present the data in a qualitative format

Question 27

A03: what is a strength of ways of analysing qualitative data?

Answer 27

it is easy to assess the reliability using inter-rater reliability

Question 28

A03: why is it easy to assess the reliability on content and thematic analysis?

Answer 28

as it uses codes which can be operationalised and other researchers can use them

Question 29

A03: What is a weakness of ways of analysing Qualitative data?

Answer 29

research bias

Question 30

A03: why is thematic and content analysis open to researcher bias?

Answer 30

the researcher has to identify the codes which means they interpret the data

Question 31

A03: Why is it a weakness that researchers have to interpret the data?

Answer 31

They are aware of the hypothesis and therefore more likely to identify codes that support their hypothesis

Question 32

A03: if thematic and content analysis is subject to researcher bias, what type of validity is affected and why?

Answer 32

internal: we are no longer measuring what we intend to.

Question 33

A03 what is a potential counter to researcher bias?

Answer 33

Modern analysts are aware of their own bias and reference this in their report.