Research methods booklet two Flashcards
What are the features of a lab experiment?
Conducted in tightly controlled environment
Experimenter deliberately manipulates IV
Experimenter measures DV
Experimenter controls extraneous variables
Procedure and instructions are standardised
What are the strengths of lab experiments?
Cause and effect can be established so research is high in validity
Reliability can be checked as experiment has standardised procedures
What are the weaknesses of lab experiments?
Low ecological validity as experiment is artificial
Bias from demand characteristics so internal validity is compromised
What are the features of field experiments?
Conducted in a more natural environment
Experimenter deliberately manipulates the IV
Experimenter measures the DV
Experimenter controls some of the extraneous variables
What are the strengths of field experiments?
Greater ecological validity
Less bias from demand characteristics
What are the weaknesses of field experiments?
Low internal validity as difficult to establish cause and effect
More difficult to check reliability
Pt’s cannot give informed consent
What are the features of natural / quasi experiments?
Natural experiments conducted in a completely naturally occurring event
Experimenter has no control over the independent variable
Experimenter measures the DV
No control over extraneous variables
What are the differences between natural and quasi experiments?
Natural experiments involve a naturally occurring change whereas quasi experiments involve an already existing difference between participants.
What are the strengths of natural and quasi experiments?
Greatest ecological validity
Least likely to suffer from demand characteristics
What are the weaknesses of natural and quasi experiments?
Most difficult to establish cause and effect
Most difficult to check reliability
What are independent groups?
Involves using different people in each condition
For example, Loftus and Palmer research into eye-witness testimony
What are repeated groups?
It involves using the same participants in each condition
For example, Peterson and Peterson’s experiment into duration of short-term memory
However, Pts may perform better due to practise and order effects
What are matched pairs?
Pts are paired with another who is similar in a number of variables and they each go to different conditions.
For example, Melhuish’s research into children who were kept in full-term maternal care
What are the strengths of independent measures?
Avoids practise and order effects
Quick and easy to set up because each pt only takes part in one condition
What are the weaknesses of independent measures?
May be some pt variability, meaning comparison between groups could be affected
Requires many pts as you need a decent number in each group
What are the strengths of repeated measures?
No pt variability as they take part in both conditions
Fewer participants required
What are the weaknesses of repeated measures?
Order and practise effects are more likely to be encountered
Demand characteristics may be a problem as each complete the task twice
What are the strengths of matched pairs?
Completely avoids order and practise effects
Pt variability can be partially controlled as the pts in each condition are quite similar
What are the weaknesses of matched pairs?
Pts are never perfectly matched
Need lots of pts as you need a decent number in each group
What is counterbalancing?
Used in the repeated measures design to try and prevent order effects. It is where half of the participants perform first in condition A and the other half perform in condition B first. Therefore, the participants do not know the order of the tasks.
What is an open question?
Allows respondents to answer in their own words - this produces qualitative data
What are closed questions?
The respondents choose their response from a limited number of fixed responses predetermined by the researcher - this produces quantitative data
What are the advantages of open questions?
Provides rich, detailed data because it alows participants to express their own ideas, opinions and put their answers into their own words
What are the disadvantages of open questions?
Difficult to statistically analyse
What are the advantages of closed questions?
Easier to statistically analyse as we can translate this data into graphs and charts which allows us to make scientific conclusions
What are the disadvantages of closed questions?
They are restricted with set answers they have to give so cannot give their own detailed account
What are the key features involved in a questionnaire or survey?
Involve pts giving information to researchers about views, opinions or attitudes on a specific topic
Pts typically respond to questions on a questionnaire or during an interview
They can be structured or unstructured
Researchers need to use a combination of both open and closed questions
The researcher needs to select a large representative sample
What are the stengths of questionnaires?
Data can be collected in multiple forms so it is a cost effective mean of collecting data
Efficient way of collecting reliable data as researchers can easily analyse the data
What is a weakness of surveys?
The internal validity is compromised by social desirability as respondents may try to create a favourable impression of themselves - participant EV
Population validity is often lowered by sampling biases as the representativeness of the sample can be reduced depending on how the questionnaire is distributed or the sampling technique
What is random allocation?
Allocating pts to experimental conditions by putting all the names on paper, then placing in a hat. This reduces pt variability and sampling bias
What is a single blind technique?
When a pt is unaware of the condition they are put in or the aim of the experiment. This reduces demand characteristics as they do not know the purpose.
What is a double blind technique?
When neither the pt nor the experimenter know the true aim of the experiment as it is conducted by a research assistant. This avoids researcher bias and demand characteristics.
What are standardised procedures?
Same detailed instructions put in place for the duration of the experiment so it can be easily replicated. This enables the experiment to be more reliable.
What are the features of case studies?
It is an in-depth investigation of one person or a small group of people.
They involve naturally occurring events
It can be longitudinal or retrospective
A range of information is gathered, such as relationships, medical history and economic status
A number of methods to gather information is used, such as interviews, observations and psychological tests
Case study - highly valid?
Rich and detailed information is gathered using a variety of research methods. A large amount of data is gathered and we are given a complete picture. Better than lab.
Case study - subjective?
Involves written answers that need to be categorised into themes which may introduce subjectivity from the researcher. Background, training or personality may influence how they record data which lowers scientific basis.
Case study - generalisable?
Results come from a small group of people so are not representative. We cannot be sure of the similarity between people, and it is hard to replicate and compare.
Case study - reliable?
Situation is unique and does not incorporate standardised procedures. Other researcher’s data may contradict the findings.
Case study - ecological validity?
Data comes directly from people concerned and is gathered from their natural surroundings. Nothing is artificial.
Case study - ethical issues?
Pts may feel that they can’t withdraw as the researcher has invested so much time in them.
Pts may feel that they weren’t protected from harm.
What are the features of observations?
Systematic measurement of spontaneously occurring behaviour
Conducted in a controlled or naturalistic environment
Can be structured and unstructured
Researcher will produce a coding system with behavioural categories
What is a naturalistic observation?
Takes place in pts natural environment. In most cases pts are not aware that they are being observed, so they behave more naturally and results will have ecological validity
What is a controlled observation?
Takes place in an environment which allows for control over variables
What is a structured observation?
The data is gathered using a pre-written collection grid to record the frequency the behaviours have occurred (behavioural categories)
What is an unstructured observation?
The researcher uses direct observation to record behaviours as they occur and have no predetermined plan of what will be observed. This will usually be in the form of a transcript.
What is the strength of controlled observations?
High levels of control over extraneous variable so high level of reliability
What are the weaknesses of controlled observations?
Could lead to demand characteristics
Artificial so low ecological validity