Research Methods AS Flashcards
What are the four main types of experiments?
- Lab
- Field
- Natural
- Quasi
What is a lab study? Give two advantages and disadvantages.
Research carried out in a controlled, artificial setting - IV is manipulated.
S: 1) high control 2) Ease of replication
W: 1) lack of ecological validity 2) risk of demand characteristics
What is a natural study? Give two advantages and disadvantages.
A study measuring variables that aren’t manipulated - IV is naturally occurring.
S: 1) Ethical 2) Ecologically valid
W: 1) Participant allocation - extraneous variables may have affect 2) Rarity of events occurring 3) Cause & effect can’t be determined
What is a field study? Give two advantages and disadvantages.
Research carried out in natural environment - IV is manipulated.
S: 1) Ecologically valid 2) Low demand characteristics
W: 1) Less control 2) Unethical - distress, debrief issue, no consent
What is a quasi study? Give two advantages and disadvantages.
A natural experiment carried out in a lab setting - IV naturally occurring.
S: 1) High control 2) Ease of replication
W: 1) lack of ecological validity 2) risk of demand characteristics
What are the three main experimental designs?
- Independent measures
- Repeated measures
- Matched pair design
Describe independent measures design. Give 2 advantages and disadvantages
Different pps are used in each condition - half do condition A, other half do condition B. DV is compared between groups.
S: 1) No order effects 2) Lower risk of demand characteristics
W: 1) Individual differences 2) Twice as many pps needed
Describe repeated measures design. Give 2 advantages and disadvantages.
Same pps used in both conditions, DV compared.
S: 1) No individual differences 2) Fewer pps needed
W: 1) Risk of order effects 2) Risk of demand characteristics
Describe matched pairs design. Give 2 advantages and disadvantages.
Pps in one condition matched on certain variables (age, gender, intelligence etc) to pps in other condition
S: 1) No order effects 2) Participant variables reduced
W: 1) Twice as many pps required 2) Time-consuming - difficult to match people
How can extraneous variables be reduced in experimental designs?
Random allocation - each pp has an equal chance of being in one condition
How can order effects be reduced in experimental designs?
Counterbalancing - Half the pps do condition 1 and half do condition 2, then swap
What is the difference between correlations and experiments?
- There’s no manipulation of variables in correlations - they’re simply measured to look for a relationship.
- In correlations, they may be intervening variables that influence the effect on the DV
State four strengths of using correlations
- No ethical issues
- Quick and cheap to carry out - no need for controlled environment
- Can provide a tool for further study - often the starting point to detect patterns
- Useful tool for research - provides precise measure of how two variables are related
State three weaknesses of using correlations
- Don’t show cause and effect - only a relationship
- Could be a third (intervening) variable
- Research is often exaggerated - can have negative effects for some groups of people e.g. correlations of types of people who commit crimes
What are the main types of observation techniques?
- Naturalistic
- Controlled
- Participant
- Non-participant
- Disclosed/overt
- Undisclosed/covert
- Structured
- Unstructured`
Describe a naturalistic observation technique. Give 2 advantages and disadvantages.
Refers to observing people in their natural environment - no manipulation.
S: 1) Ecologically valid 2) Less chance of demand characteristics
W: 1) Ethical issues - consent, debrief 2) Risk of observer bias
Describe a controlled observation technique. Give 2 advantages and disadvantages.
Refers to observing people in a controlled environment - manipulation.
S: 1) High control 2) Can obtain lots of complex data - form reliable results
W: 1) Risk of demand characteristics 2) Low ecological validity
Describe a participant observation technique. Give 2 advantages and disadvantages.
Refers to the observer joining in and observing them-self, as well as others - take notes or use CCTV.
S: 1) More detailed data 2) Observer will have a better understanding of the group dynamic
W: 1) Risk of observer bias 2) Retrospective data - rely on memory
Describe a non-participant observation technique. Give 2 advantages and disadvantages.
Refers to when the observer doesn’t take part.
S: 1) Less observer bias 2) Ecologically valid
W: 1) Observer may not have in-depth understanding of group dynamic 2) Observer effect - may influence pps behaviour
Describe a disclosed/overt observation technique. Give 2 advantages and disadvantages.
Refers to the observer’s identity being known by pps.
S: 1) Ethical - consent taken 2) Can take in-depth notes during observation
W: 1) Risk of demand characteristics 2) Risk of observer bias
Describe a undisclosed/covert observation technique. Give 2 advantages and disadvantages.
Refers to the observer’s identity being concealed.
S: 1) Less chance of demand characteristics 2) Observer can get in-depth understanding of group/observation
W: 1) Ethical issues - consent 2) Observer can’t take notes during study - has to record or recall
Describe a structured observation technique. Give 2 advantages and disadvantages.
Refers to when the observer has a set checklist for behaviour
S: 1) Easier to gain relevant data 2) Allows for quantitative data to be produced quickly - can be quantified easily
W: 1) Only useful for small scale observations 2) Lack of representation of all valid behaviours
Describe an unstructured observation technique. Give 2 advantages and disadvantages.
Refers to the observer recording everything without a checklist.
S: 1) Qualitative data produced - more descriptive 2)Unexpected behaviours can be recorded
W: 1) Difficult to conclude - detailed data 2) Hard to replicate results for correlation
What are the ways of organising observations?
- Recording data - notes or video/audio recording
- Categorising data - define the behaviours being observed, operationalise behaviour
- Rating behaviour - rating scale or coding system
- Sampling behaviour - event sampling or time sampling
- Inter-rater reliability - can be used to overcome observer bias