Research methods A2 Flashcards
Define content analysis
The systematic research technique in which qualitative data is analyzed to produce quantitative results, through the use of coding systems or themes to categorize behavior.
State two advantages of content analysis.
- Converts qualitative data to quantitative data
2. Reliable way to analyse qualitative data - coding units are objective
State two disadvantages of content analysis.
- Causality can’t be established - just describes
2. Can’t show deeper meaning or explanation for data patterns
How does thematic analysis differ from content analysis?
Thematic analysis involves the re-analyzing of data to identify broader patterns of meaning (themes)
Define thematic analysis.
A qualitative approach to content analysis, involves identifying prominent, recurring themes which are usually more descriptive and general than coding categories
Define reliability
How consistent the findings from an investigation or measuring device are
Define internal validity
The extent to which a test is investigating the true effect of the IV on the DV
Define concurrent validity
Measurement of whether the results of the new test match the results of a similar, but older test
Define face validity
Measurement of whether the test or measuring instrument is measuring what it should
Define external validity
The extent to which results can be generalised to other settings/people/time eras (factors outside the research setting)
Define coding
The stage of quantitative content analysis in which the communication is analyzed by identifying each instance of the chosen categories
Define test-retest
When the observation is repeated and the results are compared with the first observation - they should produce a correlation coefficient of +0.8 or more
What is a pilot study? What is it’s purpose?
When a small trial run of the observation is run before the main study is carried out.
They ensure the procedures and instruments used improve precision of results e.g.standardised instructions, debriefing, and operationalisation. It minimises human error and variation.
Define inter-observer reliability.
More than one psychologist/observer observes the behavior separately. The results are compared to obtain a correlation coefficient of +0.8 or more
Define inter-researcher reliability
More than one psychologist/researcher conducts an interview with the pps - act in similar and consistent ways to make it reliable. Results are compared to gain correlation coefficient of +0.8 or more
How can reliability be improved?
Observation:
- Operationalise categories
- Give more training and practice to observers
Self-report:
1. Make sure the question isn’t ambiguous - rewrite
Experiments:
1. Standardised instructions
What factors could reduce internal validity?
- Investigator effects
- Demand characteristics
- Confounding variables
- Social desirability bias
- Lack of operationalisation
How could internal validity be assessed?
- Concurrent validity
2. Face validity
How could internal validity (concurrent and face) be improved?
Concurrent:
Remove irrelevant/ambiguous questions
Face:
Getting an expert to examine the questions on the questionnaire - rewrite any ambiguous questions
How can you reduce investigator effects to improve internal validity?
- Get rid of psychologist completely
2. Use multiple researchers
How can you reduce demand characteristics to improve internal validity?
Single/Double blind study
How can you reduce confounding variables to improve internal validity?
Carry the experiment out in a controlled environment (lab study)
Define temporal validity
Whether the findings are true over a period of time and can be generalised to other time eras
How can external validity be assessed?
1) Meta analysis - comparison of findings of different research studies studying the same hypothesis
2) Check environment - should be naturalistic
3) Assess how the dependent variable is measured - high mundane realism
4) Assess natural behaviour of pps
How can external validity be improved?
- Reduce demand characteristics through double/single blind study
- Carry out in naturalistic setting e.g. Field experiment, covert experiment
Define a paradigm
A shared set of assumptions and agreed methods that are found within scientific disciplines
Why is Psychology seen as a ‘pre-science’?
There are too many internal disagreements and conflicting approaches, but it does have some scientific qualities
What are key scientific features?
1) Systematic, controlled approach
2) Use of experiments and observational studies
3) Falsifiability
4) Objectivity
5) Replicability
Define empirical methods
A method of gaining knowledge that relies on direct observations or testing. This can help separate unfounded beliefs from the real truth. Theory cannot be scientific unless tested empirically
Define a paradigm shift
The result of a scientific revolution. A significant change in the dominant unifying theory of a scientific discipline occurs, causing a paradigm shift.
Describe the stages of a paradigm shift.
1) One theory remains dominant. Researchers begin to question the theory and have contradictory research.
2) Evidence accumulates - can’t ignore
3) Present paradigm overthrown - new one established